Google Panda: Warrior against Low Content Websites

Google Panda has been updated with its latest release of its version 2.5 which aims to promote the high quality content site by dooming the rank of low quality content sites.

It is well known fact that Google Panda is a pretty content quality filter. The prime concern behind introducing this algorithm is to provide users qualitative searches with uniqueness. Recently, its release and updates has terribly affected the ranking of many low quality content sites. The worst thing about this is that the affected sites even cannot do anything to recover their ranking and traffic. So it is better to prevent the mistakes that are taken into consideration by the Google Panda on the majorly basis. Thus, hereby in this post, we are presenting some essential tips including the intro and indispensable aspects which will guide you in preventing the judgment by Google Panda.

Introduction to Google Panda

Recently, Google has updated its algorithm to maintain the quality of posting, like articles posting, blog posting and likewise which is termed as Google Panda. It has been named after engineer Navneet Panda and actually refers to the changes introduced in 2011 to the search algorithm used by Google in order to improve Internet search results. Basically, Google Panda is a new algorithm that especially works against the website that contains low quality articles, blog and simply copy and pastes the description from other website to their website for increasing the search engine rankings.

These changes target to lower the rank of “low-quality sites” in search results and return high-quality sites to Google’s users and very soon, it has reportedly affected the rankings of almost 12 percent of all search results. The news has been spread globally just as the fire in the forest, and as soon as it happened, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. In order to assist the affected publishers, web bloggers, Google has published an advisory on its blog, giving some direction for self-evaluation of a website’s quality. This post deals with the same.

The Panda Process

The process on which Google Panda evaluation is based is really an interesting one. Its algorithm update uses artificial intelligence in a more sophisticated and scalable way than previously possible. Google Panda has introduced many ranking factors in its algorithm depending upon the measurement of quality, including design, trustworthiness, speed etc. It concentrates on many new ranking factors instead of older ranking factors like PageRank.

Noteworthy Updates of Google Panda

⇒ The recent release of Google Panda algorithm takes into account user behavior patterns, either gained through user behavior at Search Engine Result Pages (SERPs), or through the Google Toolbar.

⇒ The recent release of Google Panda appears to impact the entire website’s ranking, rather than just the individual pages on a site.

⇒ Google Panda updates are rolled out time to time and is not a continuous part of the algorithm’s development

Essential tips for preventing the judgment by Google Panda

Separate Out Low Quality Content

The primary thing, a web master or web-blogger or web publisher should keep in consideration is that they must separate out all low quality and auto-generated content because blocking the indexing and crawling of all low quality content can prevent it from lowering the ranking of their entire site. Now, here the question arises that how do they come to know whether their site content is low quality or not. For determining the low quality content, we are presenting some helpful tricks. If the below presented effects is found on any website, then it is understood that the site contains low quality content and the ranking of the site will surely go down:

⇒ If the site having duplicate, overlapping, or redundant articles, on the same or similar topics, with slightly different keyword variations.

⇒ If the content is mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care.

⇒ If the articles are short, unsubstantial, or otherwise lacking in helpful specifics.

⇒ If the pages produced with great care and attention to detail vs. less attention to detail.

Also to avoid content duplicity, especially on e-commerce websites, and to meet the “unique” content guidelines, every product should be given a unique description and listing to avoid being marked as “low-quality” content by Google Panda. The algorithm of the Google Panda is such that low value content of your site can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable, thus it must be prevented.

Focus on Unique Content

It is known fact that Google Panda is targeted to bring the judgment to the content farm and those sites which steal the contents from other site. Thus it is very much required that if blog-masters or webmasters wish to prevent Google Panda from blacklisting their sites, they need to stop stealing other’s content and primarily focus on creating their own original and unique content. They should craft their article out with their own topic and opinion. It is advisable that the blog-masters should try out and search that the content they are putting is just on their website and nowhere else. Also they should select the interesting topic which visitors love to read.

Concentrate on Influence & Authority

As we have discussed earlier that various new ranking factors has been updated in the new release of Google Panda; among these new ranking factors, trust and authority matter are of prime concern. It is the influence of your website that prompts the visitors to surf which in turn may extend to your links, your tweets and your resources related with the site. It is well known fact that for a website trust could be measured by the links awarded to the article and the more authoritative the link, the more trustworthy the article. From the SEO points of view, we often talks of the links, but it should be noted that content of the site itself is the critical factor which will attract the authoritative links and judged by Google Panda in the term of authority. So, it should be taken care of in order to be awarded s the higher page rank through the Google Panda.

Keep Advertising Ratio Healthy

The next tips which could enhance the Google Panda ranking experience, it is important to keep advertising ratio healthy. It is said that keeping the ads down to a healthy ratio is not only good with Google Panda but it also improves your reader’s user experience. By the term “keeping advertising ratio healthy”, we mean to say that ads should be presented in such a manner that it must enhance user experience really either in terms of visual experience or page loading speed etc. Healthy advertising ratio is one of the major reasons that why visitors love and recommend your site than those sites with nastily cluttered ads, which in turn raises the trustworthiness and authority of your site.

Recognize & Track Panda Updates

The last but not least, it is very much important to recognize and track Google Panda updates so that you will come to know what are those factors on the basis of which it attacks any website’s ranking. You need to check out those sites hit by Google Panda, because after getting hit, massive changes come on those sites. Thus while checking those you will be able to find out the responsible factors and thus you will try to avoid in your website. It is essential to go through the Panda updates periodically because these will remind you of the evil which is often committed.

What do you think?

Written by Jennifer Adam


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