Smaller businesses don’t always have the budget for a Google Analytics expert to review their site, or for a full internet marketing agency to watch over them. Therefore, knowing a few tricks about Google Analytics can give you an opportunity to get value from your website data without costing a fortune.

Using Google Analytics Advanced Segments
When you first login to Google Analytics, there’s a lot to get your head around. Google Analytics will gather a huge amount of data from your site visitors, including entry pages, search keywords, which browser they’re using and much, much more...

So you have this really great business blog that has awesome content, and no one is reading it. Great. If you are serious about achieving total blog domination and getting targeted viewers who salivate waiting for your next post, you should probably read these expert tips and see what you are lacking. Then go out and get ‘em, tiger!

Achieving Total Blog Domination
Content Is King Content is what makes a blog a blog. But what differentiates a good blog that is noticed, referenced, and bookmarked from a bad blog that is just another dead end in the Internet universe? Simply, the quality of that content...

Google+ has been around for a while now, and it’s still constantly improving. If you haven’t spent a lot of time on Google+ yet, you should really give it a try. Eventually, you’ll find that you really love Google+. Since the new social network is constantly being compared to Facebook, it’s important to clarify that you’ll even love it more than Facebook. Let’s take a look at some of the reasons why.

5 Reasons You’ll Love Google +
No Ads One of the most annoying parts about Facebook is all the ads on the side of the screen. They’re supposed to be targeted to your demographic, but they’re just distracting and don’t often offer anything good...

HTML 5 was clearly a blessing for developers. This new version has allowed developers to make their code more search engine friendly, cut down on HTTP requests and create a better experience for users.

Common HTML 5 Mistakes and How to Avoid Them
However, despite all it has to offer, developers often have a difficult time figuring out how to implement it properly. When you are getting started with HTML 5, I would try to be careful to avoid making any of these more common mistakes...

A lot of people have never heard of Posterous before. If you're a blogger who wants to make it and doesn't want to spend all of your time making tiny changes that most people will hardly notice, Posterous will allow you to do this and then some.

Cool Tools for Bloggers: Exploring Posterous
There are some many details that are below the intellectual purview of the blogger, but you still have to make sure they’re handled. Posterous takes the effort out of this requirement of the online world...

There are several things in our lives, which make it possible for us to achieve our goals. Your business is your brainchild, and that is why you have to make sure you have the best techniques to achieve everything for which you are aiming. Part of this is being certain that your products and services are aimed at the right audience; you must also be sure that the same audience is aware of your business and the services it can provide. By having these two things, you can work towards achieving the profit margin that your company requires.

Internet Marketing Helps People In Their Business Prospects
Advertising is an excellent way to work towards achieving a strong profit margin. If you do not advertise your business or its services, you are essentially hoping that your business will simply be propagated by word of mouth...

There's no denying that Photoshop is a powerful tool, but it's also a very tedious program. All of the time spent clicking through menus and palettes is wasted time. Fortunately, Photoshop includes lots of handy of shortcuts. Learning and incorporating them into your editing will give your productivity a serious boost.

15 Photoshop Shortcuts that Every Editor Should Know
Zoom In and Out With Ease Photoshop’s main tool palette includes a zoom function, and the Navigator window can be a massive time saver. But when you have a lot of palettes open or are in the middle of a major edit, the last thing you want to do is hunt down the Navigator or switch tools for a few seconds...

Before thinking about how to drive more traffic to your website, a much more cost-effective, strategical and sensible method is to consider how to increase the conversion rate of your existing traffic. This will expose any conversion flaws or problems on your website currently, so that increasing traffic later on will be much more beneficial and time-worthy.

7 Tricks to Help Optimise Your Conversation Rate
1. What is your site’s objective? First, think what the objective of your site is from the customer’s point of view. It shouldn’t just be there to look at, so ensure that every page of your site leads to your site’s objective, whether this be a newsletter subscription, a download or a sale...

Recently, Google updated the accessibility to their PageRank reporting tool, Keyword tool and the way they allow third parties to query their database.As what often happens when Google makes a significant change, many external companies went completely high and dry, belly up, dead, after this big change.

A review of Advanced Web Ranking SEO Tool
Most regular web searchers didn’t really notice this change as it was not a search engine algorithm update but more of a back end functionality update that affected us SEO guys and web owners that are interested in tracking their website rankings accurately ass well as manage their website backlinks...

Twitter marketing is among the most powerful methods of promoting yourself via social media. It’s still new to many businesses, and most, in fact, hardly use Twitter at all to market their business online. Twitter marketing has become the new standard in promoting yourself, your company, and your products.

Why Twitter is an Important Tool to Market Your Company
Marketing with Twitter is possibly the most effective strategy available for online marketers. It is a proven way to increase your business revenues. It’s also one of the fastest growing marketing channels available and with millions of users; twitter could potentially be the most efficient marketing tool at your disposal...
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