Generational Marketing: How to Target Different Age Groups?

Generational Marketing: How to Target Different Age Groups?

Generational marketing at this moment is a Messiah to that problem. It’s otherwise known as audience segmentation mainly determined by age together with other factors like similar interests, goals, priorities, etc. with an ultimate goal of comprehending the emotions of each group. G-marketing also cites the mutual interest of all groups. What does help an Read More …

Google AdWords: Landing Page Experience Improvement Tips

Google AdWords: Landing Page Experience Improvement Tips

We are living in an era where the virtual experience is much more than the physical stature or volume of a business. And, Google being a user-centric search engine, always puts its user’s best interests ahead before giving heed to paid ad campaigns. A study by adAlysis has found that the landing page experience weighs Read More …