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Also, it is not only efficient to earn large volume of profits but also plays an integral role towards building a vigorous brand impact and transform to well-renowned throughout the world. Therefore, the PPC has been concorded as an efficient advertising channel especially, when it comes about promoting your online business. However, those selling products and services online will want to find ways to maximize their profit. When using PPC advertising, tracking results are especially important. Here are a few tips to maximize your PPC campaigns using conversion and E-commerce tracking.
Tracking clicks
One of the main advantages of PPC advertising is that new ads can be run at no cost. Despite this, many advertisers try one or two campaigns and stick with them. When implementing a PPC advertising campaign, it is important to try multiple options and find which ones works the best. The first metric that should be tracked is click-through rates. However, there may be some disadvantages when tracking clicks alone. If these clicks are not productive, the campaign may not be as profitable as one that receives less clicks but receives more conversions.
Tracking conversions
All PPC advertising platforms will automatically track click-through rates. Tracking conversions, on the other hand, will require any special software or coding. Because of this, many advertisers stay away from conversion tracking, and they may be sabotaging their campaigns in doing so. Even if the upfront costs or time investment required to track clicks is high, the data gleaned from this technique will lead to significantly better results over the long term. An advertising campaign that leads to a large number of clicks may fail to generate the conversions necessary to succeed.
E-commerce tracking
Tracking conversions on a standard landing page is fairly straightforward, and most advertisers will not have much difficulty finding a solution. Those who are using PPC to bring traffic to an e-commerce site, however, may run into more difficulty. While the effort to track conversions on a large E-commerce site may be substantial, the information this tracking provides is invaluable. By using cookies that reveal which ad led to the conversion, it is possible to know which ads should be run more frequently. It is also important to ensure that cookies persist for a period of time; users may bookmark the page and come back later, and these users should be tracked as well.
Compared to the fickleness of SEO, PPC advertising provides a relatively stable means of generating regular sales. Many advertisers, however, find a profitable ad but fail to tweak it over time. While the ad may remain profitable, those who fail to implement conversion and e-commerce tracking does not maximize their campaigns’ potential as much as possible. No matter how small a campaign is, it must be tracked appropriately to ensure that information is properly tabulated for analysis.
About Author
Nick is an SEM Manager at Search Factory, an SEO and AdWords Management agency based in Brisbane, Australia. Nick knows that incorporating E-commerce and conversion tracking can turn a good PPC campaign into a great one that drives a massive return for your business.
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