Building An Effective Social Media Marketing Funnel

For this, you will need to have a far better idea and understanding of three basic things that include:

• The importance of social media
• The best ways to use it and
• The strategies to follow from the perspective of your content and engagement.

You will also need to research on the needs of the market and your target audience about your specific product or service as well as their view about your brand, product and business motive. You will also need to do a lot of competitor analysis so that you know what they are up to, what is the best strategy working for them well and also what are their tentative plans for the future and act accordingly.

This will help you to formulate a better marketing strategy involving social media in it. However, most of the companies still believe that it is enough to have a strong social media presence to direct their followers to their websites. Well, this is an absolutely wrong idea.

You will need to consider several other things in order to make sure that you use the social media platforms to the best. For this, you will need to consider a few specific things such as:

• Posting your content on a consistent basis
• Engaging more with your fans and
• Use the best ways in which you can optimize the positive impact on the return on investment overall.

All these elements of social media strategy will certainly help you to a lot but however there is another significant component that you need to consider to make your efforts fruitful. This is developing a social media marketing funnel. This ideally is a “mindset” that will cat just like a conversion optimizer. It will help you in different aspects such as:

• The planning process.
• In executing your campaigns on the social media.
• Viewing your social media profiles.
• Fine tuning your social media strategy.
• Developing ongoing connections with your audience and most importantly.
• Increase the rate of conversions.

However, putting all these things together as a part of your larger marketing funnel is not easy and you will need to start from the square one.

Social media as your marketing funnel

You may wonder how do the social media profiles of you or your business fit into all of this and guide the customers through the sales funnel in their buying journey to make a final purchase decisions. Well, think it this way.

What happens when you first discover a new Facebook page? There are four options such as:

• You will either look at the targeted ad.
• You may look at the content of the page.
• Take a look at the news feed update from your friend.
• Find the result of a search that you may have conducted.

It all depends on how appealing is the content to you or how well it is designed. If it is good, there is a high chance that you will follow the page on a regular basis. That means all you have to do in order to increase the level of intrigue and interest of the visitors on your product or service is to send a direct and most appealing message so that they click through to visit your website.

• When you continue interacting through social media, you will need to make sure that you carefully guide all your customers to take all the key actions such as signing up for a software demo or a newsletter.
• In addition to that, through continual engagement with your customers on the social media will help you eventually to gain more interactions with your targeted customers on the other social media platforms as well as the landing pages and several other locations.

With such continual interaction, communication and engagement on the social media through your content you will get adequate help that you will need both for gathering information and for the required support. This will help your customers to make an easy and fast purchase decision making your social media sales funnel far more effective and result driven.

Creating a social media funnel

Social media can play a significant role in creating and using the marketing funnel. There are lots of possibilities that a social media sales funnel can provide. Some of the most popular social media funnels created and used today depend heavily on the paid social ads. This helps the business owners to send as much as targeted traffic possible to their optimized landing page. It is this landing page where most of the remaining conversions and other processes take place.

To create the best social media funnel that will convert, you need to make sure that:

• It is highly relevant..
• It is perfectly targeted to your specific customers.
• It has the most informative and relevant content.

All these aspects and factors when considered and put into application will ensure that you have more leads that will lead to more conversions and eventually to more sales, referrals and business revenue.

Start and stick to a strategy

In order to ensure that you have created the right social media sales funnel, you will need to formulate the best strategy and stick to it as well. If you do not have a clear and reasonably achievable end goal, your social media marketing funnel will be unable to produce the exact results that you want it to provide to you.

Make sure that you identify how social media will best suit your overall marketing strategy as well as your business needs. Also, make sure how well the content will guide your customers through their entire buying journey and at the same time generate awareness and bring in new traffic.