There are various CRM products available and comparing Act-On against other significant competitors, for example it is something you will probably want to do once you have fully grasped the concept and power of what CRM can do for your business.
Here is an overview of what a CRM system is and a look at why it is such a relevant tool, plus some examples of what it could do to help you build the sort of loyal customer base that can be excellent news for the future business prospects.
Part of your business strategy
As you will no doubt appreciate if you are running a business, you have to have a meaningful and workable business plan and a strategy that outlines where you are taking the company now and in the future.
To derive the maximum benefit from the software, it is essential that you aim to integrate CRM into your overall business plan and strategy by partnering with a Salesforce development company in India.
More valuable insights
You are probably wondering what CRM might be able to do for your business if you have not already discovered its potential.
A fundamental feature of CRM software is that the data you collect about your customers and their spending habits and preferences can prove to be highly insightful and allows you to make business decisions that are based on facts and figures rather than speculative guesswork.
What you get with CRM software is a comprehensive breakdown of every customer and their activity with you.
Having this information at your fingertips will enable you to formulate a much more targeted and focused customer experience approach.
It is not just about gathering valuable sales data
Gathering illuminating and instructive data about your customers is just one part of the equation and the raw data is only useful up to a certain point.
What a good CRM system should be able to achieve for you is the ability to gather all this data across a variety of sources and draw it all into a central point where the information can then be evaluated and interrogated so that you can see where you are succeeding and where you need to make some improvements and changes to your sales approach.
If you were to try and collate all this information manually it would take you a very long time and plenty of man-hours to get the same level of data and insights that you can view in a matter of minutes.
What you can expect from your CRM system
A really important point about CRM software is that it is well-worth to remember that you are investing in a system that can influence your entire sales culture and approach.
It is not just about creating a set of reports and if you ask all the right questions there is a fair chance that CRM will be able to provide the answers you are looking for.
CRM should empower you to create a highly-effective after-sales service and support mechanism that customers will notice and appreciate, encouraging them to spend again when the buying experience has been so positive.
In the right hands, CRM is more than capable of helping you to find a way of increasing your sales numbers and should also encourage a greater level of customer loyalty.
The software can tell you how your marketing strategy is faring and can even tell you what sort of ROI you are achieving on your marketing spend.
Something for everyone
CRM software is primarily going to prove invaluable for your sales and marketing team and it is often the case that CRM is used in these areas of the business more than any other department.
However, that would be selling the power of CRM short if you just used the data in your sales and marketing department.
Review your sale performance in real-time
Smart businesses understand the need to be adaptable and appreciate that nothing stands still for long if you want to keep your sales pipeline flowing freely.
Sales team personnel will no doubt appreciate the opportunity to view how forecasts and sales targets are faring in real-time and line managers will also enjoy access to individual and team performance data whenever they want it.
This level of visibility can be very helpful in identifying whether sales figures are on track and CRM can also highlight when things are not going to plan at a much earlier stage.
All departments can benefit from either using CRM directly or from the feedback they get when sales and customer service performance is being measured in this way.
A good example of this would be when you consider how useful CRM could be to your customer service team.
It is quite common these days to see a customer comment about your product or service on social media before communicating directly with you via phone or email. Trying to liaise between these various communication channels can be a real challenge, but CRM has the ability to track the whole conversation across all of these different platforms.
Never miss a customer interaction again
It is hard to breed customer loyalty in a digital age as a competitor can be easily found with just a few clicks, which is why you have to work hard and achieve an enhanced customer contact experience.
CRM gives you the power to harness all of this conversational and written data across all of your different departments, from sales and marketing through to customer service teams.
Being able to track every interaction could give your business a real competitive edge and this level of cross-team collaboration is often noticed by customers, who like that your business seems to know all about them in a good way.
If you want to get the best ROI for your marketing spend and drive sales in an upward direction, CRM software could prove to be the catalyst for excellent customer experience.
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