11 Main Trends in Web Design in 2019

2. Bright and saturated gradients Recent years have been marked by the return of gradients. It is expected that they will again enter the trends of web design, undergoing changes in 2019: the palette will add saturated colors in combination with a variety of textures. Gradients in the updated version will use two-color effects.

3. Color of the year (Pantone) PANTONE® 16-1546 Living Coral

4. “Simplicity and convenience Less means more” is a permanent trend. Simplicity means a neat page with a light background in the best traditions of minimalism. Space is a god: if used properly, you can get a multifunctional design.

5. The rapidly growing popularity of augmented reality, or AR, will be noticeable not only in the gaming, video and application industry. AR has a good chance to cover the design area, especially due to the popularity of mobile devices. DIA Studio, which applies 3D typography to everyday objects, is a likely inspiration.

6. Extra-depth (and semi-flat design) In 2019, it makes sense to revive the traditional flat design a little bit: adding shadows will help to make the elements more voluminous, retaining the basic concepts of minimalism that have made flat design popular. For example, look at the website of hotel discounts: space and volume are elements of a new concept of depth.

7. Geometric elements The use of geometric elements such as polygons (triangles, squares, pentagons) and curves (circle or ellipse) will make your project memorable.

8. More creative photography Modern photoshoots and branding campaigns will become more audacious and experimental, turning to skillful design techniques. Created based on paper sketches or 3D visualization, such a design will stand out and be preserved in memory.

9. Duplex (image reproduction using half-tones of two leading colors) has all chances to get into the leading trends of web design this year. This technique is not new – it appeared several decades ago, but thanks to Spotify has regained popularity.

10. Brutalism is a rough concept designed to capture attention. Brutalism has been used in design since the 50s of the last century, mainly for posters and posters (the direction appeared in the architecture of the 40s and became a trend). The concept is in demand again, it can be found in all areas of design. The direction is designed to shock the audience with a straightforward approach, cumbersome typography, and inexhaustible design techniques.

11. animation, Gif-pictures and cinematography Websites, logos, advertising videos of goods and services – traffic graphics are used everywhere. One of the leading trends in motion graphics – subtle transitions that help the consumer to better understand the product. Graphics of movement is present and in typography: from eye-catching headings on sliders to animation on a logo. In 2019, it is very likely to return to the trends of cinematography (these are static images with single moving elements, for example, the image of a cup from which steam rises with animation). Important elements should not be stationary!