Why Is Planning Important Before Designing a Website and How to Do it?

The aim of a website is to create an environment suitable and interesting enough for visitors to stay and visit more often. You must make sure to plan properly if you wish to achieve this. Without planning, you won’t reach your desired results and your website may fail.

According to Kinesis Inc., users judge a website within just .05 seconds of their visit. This is why it is important to make a good first impression.

There are over 600 million websites out there, but not all of them succeed, largely due to poor planning and execution.

Here are a few steps to help you learn how to plan before designing a website:

Planning Step#1 – Question You Need To Ask Yourself

You won’t be able to satisfy the customers or the visitors until you see the picture from both angles, which is from a business point of view and the buyer’s point of view.

There are certain questions that you need to ask first before building your website. Let’s discuss this rom a business point of view first:

What is business focus?

  • What products you wish to sell on your website?
  • What kind of audience do you want to target?
  • How will the visitors navigate your site?

Now come to the visitor perspective part. Let’s consider you want to buy a pair of shoes. What comes to your mind? Nike? Adidas? The question you need to ask yourself here is why do people remember these brands? The reason is simple. They have quality products but more importantly, they have created a brand, and websites play a very important role in branding.

Think of their websites. They offer great usability. The layout is simple but catchy. Product images and videos are of high quality and placed at the right location etc.

Their websites gained success because they planned carefully, keeping both their business and customers in mind. This is what you should also do when planning on getting your site up and running.

Planning Step #2 – The Designing Process

After successfully executing the first step, next in line is the planning of the designing process. The very first thing to decide is whether you want to hire a designer or take the DIY approach.

We recommend that you hire an expert as it will make everything easy for you. However, if you have understanding of web design then you can do things on your own as well thanks to platforms like WordPress.

Make sure to design your site keeping your business and customers in mind. The website should be attractive, and this can be done with the help of graphics, videos etc.

Remember that what looks good, sells good, so make sure to come up with an attractive layout.

Planning Step#3 – Executing And Testing

Test your website for at least a week before you go live. It is important to do so as there might be bugs and issues, and you cannot go live with a ‘buggy’ website.

You can also let others use the website and point errors. Once all looks good, just launch your website and see things change.


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