If your business has an online presence, you want it to stand out among your competitors. One of the best ways to achieve this is with a good domain name.
You can buy premium domain names that are unique and easy to remember for your customers. Your domain name is the first signal to customers about who you are and what you do. Here are some things to consider before you select a good domain name.
Benefits of a Great Domain Name
- If you have your own domain name, you can change hosts several times and your customers will easily find you by typing in your domain name. A short and catchy domain name will be easy for customers to remember.
- Since the words in a domain name are considered the most important keywords, they help search engines find you. That’s why it’s important to register a domain name that includes your activity and, if possible, your location.
- If you are just starting out, it’s recommended to create your domain names before you set up a website and email addresses. This will help avoid losing customers because your online presence isn’t solid.
- Your domain name is the best way to protect and secure your brand online. If you are planning to go out of state or even global, you need to register your domain name with those countries too.
How to Choose a good Domain Name
The best domain names are short because they are easier to remember, easier to brand and harder to misspell. If your choice includes several words, make sure they sound good together or rhyme. If the name relates to your business, it will get you higher search engine rankings. It is even better if you domain name is your actual business name or something very similar because then your offline branding will also lead customers to your website. Be careful to avoid a name that is too similar to another business. This could drive potential customers to your competitors.
There are very specific domain extensions that inform customers about your business. For example, you can include your city, .nyc, or .expert, .email or country such as .uk.
Websites are changing, and personal landing page services are becoming more popular. You can set your business for the future be selecting a domain dame now rather than waiting until you need it and not being able to get a good one.
Your domain name will also give you more control of what appears online about you and your business. It’s worth getting your name as one domain name just so that someone with the same name doesn’t interfere with your online presence.
A domain name is not just a name. It’s as important as your business name. When you are first starting out, you may not realize the importance of a good domain name, but when you start to become successful, you’ll be glad you selected a good domain name right from the beginning.