A logo is the identity of your brand, company, products, or services. And, you can't just settle down with a basic logo which isn't innovative at all. Designing a logo requires an in-depth research and greater creativity. There's more to making a brand's visual identity than just writing a name in a circle and calling it a Logo. A logo is usually a business's first impression; it is something that can affect a customer's brand perception, buying decisions and overall attitude about any product or service. If you have just entered into the designing world or look forward to starting your own business, you really need to understand some tips that will help you come up with an innovative logo.
Understand the Brand
It’s essential to know the brand while designing a logo. Note down what you think about the brand; you can also create a mood board with imaginations that remind you of the brand’s concept. It’s critical to think about what is most valuable to convey with a logo:
- Is the brand utility-driven?
- Is it modern or eccentric?
- Is it more focused on evoking emotion?
- What does the brand aspire to be?
Every famous logo has some kind of history which is filled with deep meaning and purpose. For inspiration, you can take a look at the logo of Wikipedia which consists an unfinished globe of puzzles pieces. The logo is simple but creative; it has an added twist that highlights the brand ideology.
Color is Key
You need to think about every aspect of the image while considering the brand’s personality. Every color has a different meaning and can provide nuance to your message. You must avoid conveying the wrong message because of a wrong color decision. Remember, bright and bold colors are known for instantly grabbing someone’s attention, but they may seem brash. On the contrary, muted tones emit sophistication, but may be overlooked. Here is the basic color psychology that must be taken into account:
- White: simple, clean, pure
- Black: credible and powerful
- Red: energetic, sexy, bold
- Blue: professional, medical, tranquil, trustworthy
- Yellow: sunny, inventive, optimism
- Orange: creative, friendly, youthful
- Green: growth, organic, instructional
- Purple: spiritual, wise, evocative
- Pink: fun and flirty
- Brown: rural, historical, steady
Keep it Simple
You must be wondering to create an interesting logo, but you do not want users to sit, stare and analyze the logo designed by you. However, it’s essential to have a well-balanced combination of simple and eccentric. An ideal example is Amazon’s logo; a simple Logotype which refers to its extensive inventory with a an arrow pointing from a → z.
In this constantly-evolving digital era, the logos may appear on multiple devices or platforms so you must create something that transcends paper. It must look good on multiple backgrounds and work flawlessly for apps, avatars, icons, and print. For instance, Adidas uses the same theme of three parallel bars in its different logos. The visual differences slightly depending on where you see the log, but it always consists similar motif.
Get Inspired but Do Not Copy
It is one of the most obvious considerations that must be taken into account. How will a logo grow as a brand’s identity if it isn’t unique? A creatively-designed brand logo will make its own identity by being uniquely identifiable. A logo is what helps distinguish a brand from its opponents, so it’s essential that a logo stands out from the crowd — something most startups struggle with. You must expand your research by looking at some creative websites and observing your surroundings. When designing a logo, the obvious sources of inspiration are some design-centric platforms like 99 designs, Logo Gala, etc. By determining how other companies made it to the top, you will definitely get valuable insights on logo-making.
Use pen and paper
Even with the advanced sketching software available online, using pen and paper for sketching is still the ideal way to flesh out creative ideas. Sketching out designs allows you to explore freely. It doesn’t matter if your sketching abilities are not good. As long as they convey your ideas perfectly, you’re going to the right track.
Consider Custom Typography
Being an enthusiast designer, you must not undervalue custom typography. When it comes to creating logos, your typeface needs to be unique. A custom hand-made font is far better than the most common fonts. Custom typeface is more identifiable in a logo than a font that you downloaded from the internet or used from default Photoshop fonts.
Develop Your Own Creative Process
Every individual has his/her own approach, and it’s almost never direct. Though, a most of them follow a general designing process which consists:
- Design Brief – Discuss with your client and make sure you get all the required information.
- Research – Discover more about the company’s niche and competition as well as.
- Reference – Find out the design inspiration related to what the client wants. Also look at the latest design trends.
- Conceptualization – Sketch and make a rough logo according to the specified brief and the research you’ve performed.
- Execution – Start creating the logo in the software you use or prefer. Make sure the software is fully updated.
- Presentation – Choose a couple of mockups to show to the client, get feedback and do some edits until the design is approved.
There is a vast information available online for those who want some inspiration or assistance while working on a logo. All you need to do is some research before rolling up your sleeves and start working on the logo.
Gaurav Mali works as a content manager at Baymediasoft Technologies – a WordPress development company. Passionate about the technical writing; he has been involved in the cutting edge landscape of the web and mobile app development for more than three years.