Responsive Web Design: Know the Business Advantages

The idea behind responsive website design is to create websites that have an optimal viewing experience. This means creating websites that have very good navigation, are easy to read and are good for panning, scrolling and resizing.

No matter, which website browser or screen size you use. Responsive web design is now a big deal because of the popularity of mobile phones and mobile devices. A responsive web design will react to the browser and screen size of its viewing environment. It does this with the use of fluid and proportion-based grids. It also uses flexible images, and it uses CSS3 media queries. Here are five advantages to having a responsive web design:

Increase your standing on Google’s search engine results

This assumes that you would otherwise have a mobile Internet. If that were the case, then you would have to rank both of them up through the Google search engine results pages. That would take a lot of time and effort. If you just have one website, then you only need to do one set of search engine optimization.

You only need one backlink campaign and social media networks campaign, and you can concentrate fully on just one website. This will invariably give you more success than if you had to divide your efforts. That is why, using responsive web design is going to help improve your standing on the Google search engine results pages.

Increase your conversion rate

This may happen in two ways. The first is because of the website cannot be redirected to a mobile site. This lack of redirection will lower the website loading times and so, the user is more likely to stick around. Quite a few people leave websites, if they take more than a second in loading.

The second reason assumes that you have no mobile website at all. If this is the case, then a responsive design will allow you to tap the traffic potential of mobile Internet users. This will invariably increase your traffic and so, increase the chances of conversions. In both cases, it is about getting more people to your website. The rest of the conversion process is up to you, but the part where you get more traffic is handled by your responsive design (even if only a little extra traffic arrives).

Appeal to the mindset of the mobile user

People using a mobile device have different motivations to those using a PC or laptop. A person with a PC or laptop is more likely to stick around a website for a little longer and is more likely to be doing more in-depth research. A person on a mobile device is going to be working quickly and will want different things. You can appeal to these differences.

Not only will you be getting more traffic from mobile devices, but you will also be able to adjust your marketing a little and take better advantage of a few of your website pages. For example, people on mobile devices often want to know the locations of places. This will make your “contact us” and “about us” pages a lot more popular on mobile devices.

Create an offline browsing experience

Apps and software on mobile devices have made it easier to store web pages on mobile devices, so that the user may go back to the page when they are not connected to the Internet. If you have a mobile website, then you can have your website saved offline. It is also possible to have your responsive website saved offline too. You can use responsive design to set up protocols that make it easier for people to save your pages offline.

Only have one website and so save money

In a sense, you both have to design two websites whether you use responsive design or just create a mobile website. However, with a responsive design you are going to find it easier to update the websites over time.

It will cost you more to buy your responsive design in the beginning, but if you consider all the extra staff hours that are wasted updating a stand-alone mobile website too, then a responsive website design is the better long-term option. One may say that the responsive design comes with a very big flaw in the beginning because it costs a lot of money to set up, but that it pays for itself over time as you save staff hours that would have otherwise been wasted.

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This Guest post is presented by Sonia Jackson, who is associated with She writes essays on various topics and can give you useful advice.


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