With most businesses now having a strong online presence, the competition has increased manifold, but those having their e-store powered by Magento seem unaffected. The e-commerce platform with a market share of 29.1% is currently the most popular one across the world. In addition, skilled professionals for Magento development and Magento Enterprise Integration are also easily available for hiring at surprisingly affordable rates.
Therefore, if you own a Magento e-commerce store, you must know why it is playing a vital role in the success of your online store. Magento has a dedicated edition for store owners i.e. Enterprise Edition 2.1, which promises to drive your business to new heights. Some of the major reasons for its awesome popularity and performance are below.
An Incredible Shopping Experience
Magento offers a unique shopping experience to the buyers who also seem to flock to Magento stores to browse the products effortlessly, to share their favorite product with Facebook friends, adding the choicest ones in their wish list for a later purchase, and earning reward points. These points act as the major driving forces for engaging buyers in multiple activities like writing product reviews, customer referrals, and much more.
All these, in short, give the Magento store more online visibility, and of course, a shopping experience to cherish forever. The icing on the cake is that your Magento store enables you to identify your high-end customers and thus, to enhance their brand loyalty by setting up private sales page exclusively for them. There are also options for giving gift cards and in-store credits to the customers.
Reduced Cart Abandonment
High cart abandonment rates have always been a big concern for the online store owners but not for you. Magento has a simple checkout process with just two steps, and your customers are free to checkout as a guest i.e. without creating an account. You can also include a toll-free number to display on the checkout page to assist customers who experience any problem while completing the transaction.
Moreover, pages load quickly across the store, which implies your customers will never experience frustration while browsing or checking out. It must be mentioned here that according to some research findings, it has been found that a minimal delay of 2 seconds in page load encourages customers to abandon e-stores by a staggering 87%.
A Magento store is effortlessly capable of managing peak traffic hours by separating databases as per the requirement. For example, as soon as a customer adds his or her desired product to the cart, the database gets separated from the rest of the site database and the page loading time never gets increased even if a large number of customers are busy in random browsing of the store at the same time.
Magento offers built-in responsive designs that seem to facilitate soaring sales. After all, in the last one decade, there has been an exponential growth in the number of mobile device users. These people prefer to browse websites via their handheld mobile devices with high-speed internet connection. In such a scenario, a normal design template not optimized to deliver a great performance on such devices fails to make an impact. One can easily find a large number of attractive Magento responsive design templates over the web at a reasonable pricing. It is also possible to take complete control of such designs and to do variations as per the need of a new campaign or branding.
Apart from these, Magento also enables a store owner to have a store deployment as per his or her specific business goals. This can be hosted, on-premises or a cloud. It also has an improved elastic search technology that facilitates customers to find their desired products easily and in less time. Moreover, it offers an easy-to-use admin panel and supports multiple languages. All these features naturally help in boosting the overall conversion rates.
Vipul Baldaniya is a skilled Magento developer in Elsner Technologies Private Limited, a reputed IT consulting firm that has its footprints in multiple nations across the world. The author has until date developed a large number of Magento e-stores as a member of Elsner’s Magento Development team. To contact, please call at +1 607 524 4040.