Due to great research and development over the past few years, we have seen the tremendous change in the approaches and strategies of Search Engine Optimization. Those days are gone when embedding few keywords into the website and building few links were enough to get high rankings in a shorter span of time. Today, people are aware of SEO whether they are Digital Marketing professionals or business companies. Such change in SEO strategies highlights the significance of useful content, web design, web development, promotional videos, and so on. Among several changes, Video Marketing has to play a crucial part in SEO.
Today, Video marketing has become an essential tactic for the companies to feature and promote their products and services to the online audience. With the help of video marketing, one can improve the brand awareness to target the untargeted customers. In SEO, video marketing can be done for various purposes such as educating the audience about the products and services, providing them self-help tutorials, informing about special announcements, warning videos related to products (instructional videos), and many others. Companies often insist their SEO professionals create promotional videos to target audience in an effective and efficient manner. Platforms like Facebook, Twitter, and YouTube are incredibly perfect when it comes to promoting a brand through video marketing.
Here are a few points that describe how video marketing is crucial in search engine optimization
Support Your SEO Campaign
Video Marketing has become an important tool for companies to communicate with the online audience. For illustration, search engines like Google and Bing display videos in their search results which show that videos get indexed more quickly. YouTube is a reputable website that allows people to upload videos. We all know that YouTube belongs to Google and if you have uploaded your video on a YouTube channel then your chances of getting indexed will, even more, high. Thus, video marketing is considered useful because they are more appealing and can not only engage the online audiences but also impact them to take the action for the interest of the businesses. By doing video marketing, you will receive quality backlinks for your websites that help you to achieve high ranking in search engine results.
Boost Outreach to Customers
Video marketing has been proved helpful to attract customers whether it is done through your site or social media profile. Today, plenty of websites available that offer you to upload your videos without any charges to promote your business in the most efficient ways. The more you upload and share your video on the variety of platforms the more will be the chances for people to view them to get engaged with your business. Promoting business through video marketing on social media offers you to boost your reach to the massive number of customers overnight. There are high chances of videos going viral as the friends and family members connected with you if contribute to promote your business by sharing the promotional videos. Thus, uploading and sharing videos on social platforms offer quick and easy way to promote your business without investing a single penny; this is the beauty of video marketing.
Better Engagement leads to Conversion
With video marketing, visitors get easily engaged with your website as every video brings curiosity in the minds of the viewer with the expectation to see something interesting and informative. It is a well-known fact that online audience likes to visit a page that contains video instead that doesn’t contain any videos. Videos lead to the better engagement of the visitors which points towards the generation of the leads which further results in the conversion that benefits business organizations the most. However, the engagement of online audience depends on the quality of videos. Thus, organizations should focus on the quality of the videos that needs to be posted on various platforms for promotion purpose. It often happens that a video with irrelevant information sometimes unwantedly compels buyers to move on to the website of competitors that may cause you to incur the loss of valuable business leads.
Connect With Customers
If you have posted a high-quality video on your site or social media platforms, then it will help you to establish a good bond with the customers. Regular updating of informative and quality videos helps you to achieve the highest trust of the buyers while maximizing brand in the market at the same time. You can broadcast your aim, mission, vision, products and services information, quality parameters you follow, and latest achievements with the help of video marketing. One cannot deny that online users like and love watching videos than reading a text, and this makes video marketing one of the necessary tactics in SEO campaign. Further, humans are often feeling more connected emotionally through videos rather than text.
I have highlighted the important points regarding the role of video marketing in SEO. Thus, whether you are an SEO professional or a company, points mentioned above will help you out as and when required.
Abhyudaya Tripathi is a digital marketing expert with over 8 years of precious experience and presently he is an Associate Director at ResultFirst Organization. He is extremely passionate about making information seekers and quest lovers aware about digital marketing. His area of expertise covers everything that comes under the umbrella of digital marketing that is content marketing, search engine optimization, social media optimization, conversion rate optimization, web designing & development, etc.