Knowing the latest industry trend and your competitors are probably the most important steps if you want to create a new marketing plan for your business. By learning what is the latest trend in your place, how your competitors are performing and the different strategies they are applying, you can further improve your strategies in order to win a bigger market share.
What is Google Trends?
Google Trends is a free service which is offered by the search engine giant. Primarily, it deals in analytics regarding searches and keywords and the latest trends for SEO and content purposes. However, Google Trends is not limited to improving SEO and content marketing. This service can also help you monitor your brand and check on your competitors.
Using Google Trends for Competitive Analysis
Google Trends is really a great tool for marketing purpose. Although it needs more detective work the Google Analytics, it is very easy to use and a free option for basic research.
Moreover, the results that you encounter on Google Trends can justify deeper research into a particular area. You can use Google Trends in order to discover basic data about your business’ brand, your market share, your competitio and your industry.
Understanding Your Competitors
The freedom provided by Google Trends allows you to monitor both your own brands and your competitors. You can even compare multiple sites to yours and learn a lot from your competitor’s graph. If they are doing really well, then you can do research on how their peaks are created. Otherwise, you can understand their mistake and simply avoid the strategies they create and use that as a basis to create a successful one.
How to compare multiple sites trend:
You can compare more than one site with Google Trends by using coma between them. You can check site1.com, site2.com, site3.com and see the trend from all 3 sites and compare.
When comparing multiple sites, make sure that you select matching traffic for comparison. If not, the scale will be different and small details will not be visible.
Pay Attention To Shifts In The Industry
Google Trends also offers you the chance to see the smallest details as well as industry data from as far as back in the year 2004. All of this information gives you an exceptional opportunity on where to pay attention and respond to shifts in your industry.
You begin by analyzing the lulls and peaks of each graph. You need to investigate deeper into every event and find the underlying cause of every change in the graph. In case, you find out that your industry has shown a steady decline, then try to investigate more. Google Trends is not always a reflection of a specific industry or business; however, it can show a particular amount of vitality.
When exploring shifts in your industry, you need to make sure that you search related keywords and industries as well. This is because the language might have sifted and you might need to fine-tune your keywords in order to regain popularity for search trends.
Checking, Monitoring And Comparing Your Brand
Google Trends gives you the opportunity to look into your brand market shares and monitor your brand. You can get a better picture of where your brand stands against competitors if you make a comparison. The only thing you need to do is to enter your own brand in the search term and add some of your competition’s brand.
You can break down data when you view the annual interest and trends in each brand. Moreover, you can view regional or local interest for the industry. You can also use forecast features and news headlines when viewing market share. Remember that peaks in a certain brand’s search term is not always positive and can be driven by scandal or bad press instead.
They say, keep your friends close and your enemies closer. And, this also applies to any kind of business. By regularly conducting industry traffic and competitors check with help from Google Trend you can easily make proper decisions and strategize for your next marketing plan and proper keywords for SEO Cape Town.