How to Create Effective App Push Notifications?
When I started to create this article, the first thing that triggered my mind is “over the past 10 years, the way of content distribution has completely changed”. Among them, the most recent trend is push notifications. For those, who want to learn and be up to date with the trends, push notifications are juice-filled fruit. But, a majority of people hate push notifications. But, they hate notifications that only irritate them. So it is important for app owners or mobile app development companies to make sure that they create content that leave no room irritation. However, all fine-tuned push notifications would not help all app owners. In fact, there is a need of customization. So, I will tell about all these actions in the best possible manner here.
5 Effective Ways to Create Result-driven Push Notifications
1. Prefer clarity over cleverness
It is right. Your message should be attractive. But, if it misses clarity, users will miss your notifications. In fact, they will just wipe it away. So, make sure you first convey users what your message is and then focus on to attract them. On the other hand, if the notifications are not attractive in nature, that may not grab their attention. Both are extremely important here. But, the majority of importance goes to the clear piece of content.
Let me show what is wrong and what is right:
Wrong: Work it Your Guide to workwear this Fall.
Right: Work it. Your guide to workwear this Fall.
You may have also heard of this. With every iOS and Android launch, the companies announce a new dawn of interactive notifications. Every time, they say “Images and gifs increase CTR by 60%”. It is absolutely right. Make sure you will also include the same in your content.
Most businesses use notifications as a signboard – a piece of unclear or cryptic content. It doesn’t work. But, notifications bring results only when the notification is the message. A notification by Quartz below tells everything:
“SpaceX was just able to land a rocket after launching it into orbit, which could transform the economics of space.”
The above notification works well in three ways:
1. It tells the story in a concise way.
2. It lets users dig deep, but also respects their choice not to.
3. It encourages them to stay connected with the app to get more interesting stories.
2. Pay attention to mobile usage patterns and schedule
Though companies create a huge amount of mobile content, they don’t exactly match the rhythm of mobile. In fact, some mobile marketers create content at 5PM and send at 9AM. Does it work? Never. People have time to read content at night, not in the morning when they require to move quickly towards the office. In fact, open rates are actually higher after 6PM. Idea is clear – send push notifications between 6 and 8PM, when engagement is at its peak. But, there are some exceptions – when it is some event suggestions that are going to happen tomorrow, push it once it is crafted. Most mobile app development companies got the best results using this technique for their apps.
3. Personalization of content
Most marketers consider personalization just as using the first name. In fact, they end up their effort just there. Adding the receiver’s first name can help push notifications perform better. It is absolutely true. But, there are many things beyond it. Event parameters, language, lifecycle, etc. are all great ways to make the content personalized for individual tests.
4. Adapt your notifications to real-time stories
Push notifications with current, instant information get the highest engagement compared to any other offer-driven content. This can be “price drops” on e-commerce platforms, such as Amazon and Flipkart. And new arrivals of shows and other piece of content, for example new arrivals on Netflix, which people are excited to watch about.
5. Measure real results, not vanity metrics
Most marketers measure the results by metrics such as open rates, click through rates, etc. but this is just half-side of the actual analytics. If people don’t click through, it doesn’t mean the push was not able to engage them. In fact, people would have seen the message by expanding the message. You can come to the fact that your push notifications are not working if this thing happened: user turned off notifications after a series of push messages. Make sure you consider all these parameters to decide the success of your push campaigns.
The Bottom Line
Make your push notification campaign much effective leveraging the above tips. And also, don’t forget to make use of tools to build better campaigns and bring out intended ROI. The success of push notification doesn’t just depend on your campaign. And, even the good app is key to add boost to your campaign. If you’re looking for a mobile app development company to develop a mobile app, make sure you will contact with only the best company.
Priyanga is a Technical Content Writer at FuGenX Technologies. FuGenX is the best Mobile App Development Company USA. FuGenX provides services on Artificial Intelligence, Machine Learning, Big Data Analytics, Mobile Game Development.