Socializing with your customer and prospects on social media is one way to convert them. However, do not expect direct sale as it is a long term strategy.
Your goal is to improve your brand loyalty and have a better competitive advantage against your competitors. Your followers form the big part of your business community and you have to employ the best community management practices for the purpose of your brand.
The following ideas will help you achieve this
Be Open Minded
Understand that every customer follower has different views and opinions. In that case, you should be open to those varied opinions and not discredit anyone on your social media page. You can thank them for their views but do not take sides. Even if your opinion on a subject differs from some of your followers, you have to take a neutral stand and let them battle it out on their own. In community management, you have to be open-minded, and give your audience a chance to express themselves in the best way they know how.
Be Informative and Interesting on What you Post
Boring is not good especially on social media. People on social media are looking for interesting topics and posts to pass time and socialize with their peers. You have to know what your followers love to read and keep them up to date with what is happening around. For example, if it is an electioneering period or year, you have to let them know what is happening. You can pull up a question on what they thought about a press conference by one of the candidates and then let them engage in that debate. With being informative, you do not have to post all the way about your business. You have to step away from your comfort zone and talk about something different.
Write Simple but Good Content
Good content means that it has to come from your opinions and also select that which your audience can relate to. For example, they should not rad content that can also be found elsewhere. It is good to unique in the posts you write as your audience will be able to share it with others. Carry out research on the topics that your followers love to read and share with them on social media. Community management involves being up to date with what is happening around you and expressing that in your blog posts or social media updates.
Regularly Update your Content
Fresh content brings about fresh thinking. If you feed that it is long overdue since you updated your content on social media or blog site, then it is time you came up with something new and informative. People love new things and that is whereyou have to dig deep if you want your brand to remain relevant. Merely being on social media does not cut for any business. You have to show them that you are one of them and you share in both their successes and failures in life and business in general. This is how you become part of the community and that is how your business gains brand loyalty.