Google’s Algorithm: Understanding the Complexity

One of the most complex things about the internet is Google's algorithm. Many people have tried to crack it and understand the way it works and failed.

Understanding the exact way this system works may hold the key to being extremely successful in SEO so it is understandable why so many people want to get as closer to the secret as they can. This, however is a really difficult task due to the many changes and updates Google make to their algorithm almost every day. Due to these changes we are able to enjoy better refined results that provide us with relevant and useful content.

For example, the “Ads above the fold” update targets websites with too many ads at the top of their pages. That way, websites created for the sole purpose of profiting from advertising and not bringing any benefits to the user would be penalized. Google updates happen to benefit users and most of the times help the SEO industry instead of complicating it further.

Note: Click on the images for a larger view.

google algorithm changes

Note: Click on the images for a larger view.

You can view all sources, used for creating this infographic at the website of Denmark’s leading search marketing agency – Outrder.


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