Google Updates: Index, SEO & Ranking, Sitelink Changes and Others

As the month of April has just passed over and you are going with first week of this month. However, Google is supposed to share the updates regarding latest search quality at a glance. Recently, Google has revealed 53 changes which put a great impact over search result.

This post would be quite interesting as lot of alteration has been implemented this month which include, Google Panda Updates 3.5 and 3.6 with a very short time span of eight days. Generally, Google used to make update at 6 weeks along with Penguin Update and “Google screwup related to parked domains”. However, lot of significant items and digest are there who doesn’t reveal always. But here you can scan distinct eye-catchy items referenced with Google’s blog post.

Bigger & Tiered Index

Most probably it would be a great news that Google has increased its base index size – the congregation of documents and web-pages that can be display as search results by 15 percent.
In the same way, Google proclaims regarding a new launch “index tier”.

Base index size increased by 15%: The base search index is our primary index for catering search results as well as the queries received is matched with it accordingly. Hence, this alteration elevates the no. of documents catered by those indexed by 15%.

New Index Tier: We distributed our index in “tiers” where distinct documents incorporates multiple contents are indexed at distinct rate accordingly to the relevance of this documents with the users. However, in this month we have introduced an ancillary indexing tier and render it to cultivate the inclusiveness in search results page.

It seems to be very identical with Google’s old “supplemental index” system which was emerged in 2003 and it may be considered as push up of that supplement index once again. But, Google never stated that the supplemental index was out, it stated that they would not employ “Supplemental Results” label which was retrieved from search results.

SEO & Ranking Updates

In addition, Google has also proclaimed various updates regarding how any documents or web-page ranks including Panda and Penguin updates which are already well acquainted.

Enhancement regarding how search terms are enumerated in ranking: One significant basic thing employed in “Search” is how the search query or term appears in the your search result page. However, this modification enhance the way and those terms are scored.

Upgraded Keyword stuffing classifier: We incorporate a classifier that designate keyword stuffing in a website excellently.

More authoritative results: To congregate more authoritative content we have tweaked a wink.

More domain diversity: There might be a probability that a search query delivers too many results from the same identical domain. This modification results in diverse set of domains with surface content.

Therefore, it may be concluded that the first two elements might be concerned with “spun” content – a practice by means of which Google mark for low-quality content. The last two element – domain diversity and authoritative results both are almost contradictory.

Sitelinks Updates

With Google’s sitelinks and megasitelinks various modification has been made. The below listed additional links displays top-ranking results for some search queries. It is considered as a good idea, if you attempt to optimize sitelinks in the case if you own an authoritative website. However, take a look over these modifications stated by Google’s blog post:

“Sub-sitelinks” in amplified sitelinks: This changes shows sub-sitelinks rather than of normal snippet through digging deeper into the megasitelinks.

Better ranking of expanded sitelinks: This alteration enhance the megasitelinks rank by delivering a minimum score to the sitelink grounded on the same URL’s score employed in common ranking.

Sitelinks data refresh: Sitelinks which are referred as those links which sits underneath some search result and deeply linked to a website are created through process sports offline and used to analyze website structure including other data in order to designate more relevant links for users to show.

Less snippet duplication in expanded sitelinks: Now, we have implemented a latest technique in order to lessen the duplication in the snippets of extended sitelinks.

However, the first thing reveals that sub-sitelinks may be exposed rather than of a text snippet. In bottom line, some search result could incorporate two layers of sitelinks – sub-sitelinks beneath one of the megasitelinks and megasitelinks below the main result.

Local-Related Changes

A couple of modification has been also implemented to local/geo search results.

Improvement to local navigational searches: Most likely we are attempting to show local navigational homepages at the top in search result page as well as also those pages doesn’t comprises the location.

Country identification for web-pages: Location is an significant means of intimation by which we employ to surface content that is more relevant to a specific country. However, we comprises the system that has been designed to designate a website, subdomain and directory concerned with set of countries. Moreover, some pages on a specific website might be concerned with France, on the other hand some to Spain.

With reference to the first element above, Google stated that it is capable to define the right local result for particular navigational searches such as searching a particular local hotel even when the page or website is not well optimized for local search.

Jennifer Adam

The area of interest of Jennifer Adam is to cater technologically advanced and powerful tool which works remarkably with multiple browsers and devices. Being a talented professional of inkyROBO, she is capable of implementing the innovative ideas and also loves to write inspiration blogs.