Google Update: Google Introduced 52 Changes in April 2012

In this month Google unleashed 52+ changes in its search. However, one most significant changes which is supposed to be too earnest for me is the enhancement of latest algorithm that assist you to designate more quality standards of websites. But, it’s not the last, as you remember, a couple months earlier we discussed about modification related to spelling, and that opened its eyes now. Moreover, it has some other additional marked highlights that include alteration in spelling, indexing, sitelinks, features of sports scores and many others.

Now, take a look over this real list of changes made in April:

Categorize paginated documents: It is possible that paginated documents can lets search engine to dominate. However, in this circumstances this alteration will be quite useful to get more diverse results.

Navigational results with more language-relevant: Towards navigational searches, when the user used to type a web address, for instance, usually we attempt to put that web address at top rank in SERP. But, for all time it’s can’t be the right answer. As for example, is a page in Dutch language and many users used to search this page in Portuguese language as well as looking for email service in Brazilian., however, this modification took place in account of languages that assists search engine to return more relevant navigational result.

Webpages Country Identification: Location is referred as the most significant signal we employ to filter the content more relevant with search keywords to a specific country. However, we have incorporated a system which is highly efficient to designate when a site, subdomain and directory is relevant to specific set of countries. Thus, this change extensively enhanced the granularity of those systems accordingly with the sites’ page level which host user generated contents. It means that some pages of a particular website might be relevant to France as well as some to Spain.

Anchors bug fix: This alteration is quite obvious to fix a bug while handling the anchors.

More domain diversity: Formerly, many search delivers a wide length of results from an identical domain. Therefore, this change helps to retrieve the surface content through diversified domains set.

More local websites from organizations: This change enhance the probability to designate an organization sites from your country. For example, For Mexico it return instead of

Enhancements to local navigational searches: we are attempting to make local navigational homepage to rank at top position in SERP, even we have included those navigational page for which the location hasn’t been assigned.

Improvements to how search terms are scored in ranking: This fall under one most basic signal employed in search how your search terms are visible on the SERP you are searching for.

Disable salience in snippets: This change upgrade our system to create snippets in order to cultivate its consistency in account of other distinct infrastructure enhancement. Moreover, it also simplify and elevate its consistency in the procedure of snippet generation.

More text content from the starting of page in snippets: This changes elevate the probability of showing text from the starting of a page in snippet in the case when that respective text is specifically relevant.

Smoother ranking changes for fresh results: We put our best efforts to help you in context of designating more fresher results, especially towards searches with worthy and novice web content, just like breaking new topics. We attempt to advance the content which seems to fresh. However, at consequences this alteration implement a more granular classifier along with nuanced changes in ranking grounded on freshness.

Improvement in a freshness signal: This is a minor wink towards freshness that helps to return better identity to fresh documents.

No freshness boost for low-quality content: We have transformed a classifier we employed to advance fresh content and eliminate fresh content of low quality.

Tweak to trigger behavior for Instant Previews: This change shrinks the area of trigger defined for Instant Previews so that until pause and hovering over the icon at the right hand side of each SERP you won’t be able to see preview. Earlier it was triggered in account of hovering mouse point over a large button area.

Sunset and Sunrise search feature internationalization: We have unleashed a sunset and sunrise feature throughout the world wide and most interestingly in distinct 33 new languages. However, now you can plan your eve jogging prior to dusk or set alarm clock to enjoy sunrise in more handy way.

Enhanced Currency conversion feature of search in Turkish: It is an amazing improved feature of currency conversion of search in Turkish.

News clustering improvements for Serbian: This change is obvious to upgrade clustering for effective grouping articles composed in Latin and Cyrillic in Serbian. We also upgraded our “stemming” employment which is considered as technique that rely on “stem” or root of a word.

Better interpretation of query: This change tends us to interpret your search query as recommended by searches performed earlier.

News universal result serving enhancements: With this change the serving of news results on Google transformed to a more unified system architecture.

UI upgradation for breaking news topic: By envisioned your need regarding search for a topic of breaking news, we have upgraded the UI for news results. You can view large image thumbnail along with two current news results.

More comprehending predictions for local queries: This change drastically enhance the understanding capability of autocomplete predictions in account of extensive coverage for long-tail U.S local search queries just like small business and addresses.

Enhancement in triggering of public data search feature: This launch broadens the threshold of search queries and will deliver unemployment and population data.

Including Korean an Japanese to error page classifier: We have incorporated some functionalities that will elegantly point out the cryptic 404 pages also called as “soft 404s” pages that deliver marked text to the browser. But the text being delivered comprises only error messages, like “Page not found”. However, an user attempt to view this page is significant to designate them. Thus, this launch extends a specific classifier to Korean and Japanese.

More efficient generation of alternative titles: We have employed distinct signals to create titles in search results. However, the alteration render this process more elegant and efficient as well as saving astounding CPU resources and most interesting without degrading quality.

More informative or concise titles: While deciding to show title for a SERP, we scrutinize several factors. But, now this change will provide more concise titles or informative titles without making any alteration to information.

Fewer bad spelling correction internationally: While you attempt to gather information regarding “mango tea” we attempt not to show spelling prediction like “Did you mean “mint tea?” However we designed algorithms to check such kind of bad spelling predictions as well as this launch internationalizes these algorithms.

More spelling corrections world-wide and in more languages: Autocomplete used to correct your spelling before you accomplish the typing. Therefore, we seek to deliver more advanced spelling corrections in English, however, we have extended this feature to more than 60 languages.

More Spelling corrections for long queries: We have launched a change that will also correct the if your search term incorporate more than ten terms.

More comprehending trigger of “showing results for” goes international: With this change we have initiated to show the explicit “Showing results for” interface most often in English, and extending to distinct new languages..

“Did you mean” suppression goes international: The “Did you mean?” spelling features displays accurate spelling correction but couldn’t be so worthy if clicked. However, this alteration first analyze a prediction to ensure whether it would be useful or not before delivering to the users. This algorithm was already implemented in English but extended to other new languages recently.

Spelling model refresh and quality improvements: We have launched best quality enhancement in distinct 27 languages along with refreshed spelling models.

Fewer autocomplete predictions tends to low-quality results: We have implemented a modification that will show fewer autocomplete prediction which tends to results of poor-quality.

Enhancement to SafeSearch for images and videos: We are attempting to make enhancement towards SafeSearch winks to images and videos mode that will show less adult content while you are not looking for these.

Improved SafeSearch models: This change enhances our classifier which is employed to categorize SafeSearch page in more than 40 languages.

Improvement to SafeSearch signals in Russian: This alteration ensures that you are not seems to get adult content in Russian especially when your are not seeking for it.

Base Index increased by 15%: It is the primary index of catering search results as well as each query received by Google is first goes to matched against this index. However, this launch elevated the no. of documents catered by that index by 15%.

New index tier: We used to buoy up our index in “tiers” where distinct documents are indexed at distinct rates according to how much relevant they are for users. Therefore, this time we have unleashed an additional indexing tier in order to understanding search results.

Backend enhancement in serving: We have introduced some significant improvements towards serving systems transforming them to massively simplifying code and less computationally expensive.

“Sub-sitelinks” in extended sitelinks: This change used to digs deeper into megasitelinks by displaying sub-sitelinks rather than of the normal snippet.

Better ranking of expanded sitelinks: This alteration enhance the megasitelinks ranking through delivering a minimum sitelink’s score grounded over a score for an identical URL employed in general ranking.

Sitelinks data refresh: Sitelinks which are referred as the link which sits underneath some search results as well as link deeper into a website are created in segments through an offline procedure which used to analyze the website structure as well as other data to designate most relevant links to make appear in front of users. In recent these data has been updated by our offline process and happen frequently.

Less snippet duplication in expanded sitelinks: We have rolled out a novice technique of reducing duplication in the snippets of extended sitelinks.

Movie showtime search feature for mobile in Korea, China and Japan: We have upgraded our movie showtimes feature for mobile in Japan, Korea and China.

MLB Search feature: We have launched a new MLB search feature with the beginning of MLB season. So, attempt to search for mlb scores.

Spanish football (La Liga) search feature: This is an elegant feature which used to keep you updated with scores and information about the teams playing in La Liga.

Formula 1 racing search feature: We have unleashed a fresh search feature that will assist you to define Formula 1 leaderboards and results.

Tweaks to NHL search feature: We have rolled out the feature of NHL search which is likely to be appear with relevant. Do search for nhl scores or capitals score.

Keyword stuffing classifier enhancement: We have incorporated classifier which has been designed to designate a website of keyword stuffing. However, it render the keyword stuffing classifier far better.

More authoritative results: We have launched a signal we employ to filter more authoritative content.

Better HTML5 resource caching for mobile: We have upgraded caching of distinct elements of the SERP and decreasing latency in various cases dramatically.


Admin from India is a founder of WebGranth, an entity of Sparx IT Solutions with over 8 years of experience on different verticals of web design & development. In his quest to spread the knowledge regarding web development, he has been contributing in WebGranth by submitting his valuable blogs.