Recently Google has announced major changes in its algorithm in order to boost up the ranking of official sites. It has disclosed ten new algorithm changes which it has made to its search engine that can be listed in several categories such as Snippets & Page Titles, Autocomplete & Translation Changes, and Ranking Changes. The amendment includes several things such as showing rich snippets more often, improving the quality of snippets, etc which we will see in more detail.
It is well known that Google changes its search algorithms several times in a year to better detect the official pages and give it higher ranking. Similar to previous times, now this time too, Google has revealed 10 algorithm changes so that it seeks to be more transparent at a time when the Federal Trade Commission is looking into its search business. Google assures much better way and guides the bloggers or webmasters that if the websites that wishes to reach the top of search results will look at the way algorithms work and manipulate themselves around it, they can definitely get a top ranking on the Google search result. So let us see what are those changes which can let the website to attain the top ranking on search result pages? Let us see it one by one listing under different category. We are also providing some reference links which you can visit in case you want more information regarding the specific category.
Snippets & Page Titles
Under this heading we will discuss all those changes introduced by Google relating to snippets. These are the most important SEO elements which are considered by Google while short listing web pages for page ranking.
Earlier what happened that Google used to consider on header or title text of the web pages rather than considering the contents. But now Google has made changes it will pick more snippet text from the main content on a web page, rather than selecting from headers or menus. So it is advisable to keep the improved snippets in the web page to achieve higher ranking.
Rich Snippets, More Often
Google has also declared that now the web pages must have rich snippets especially for while discussing about applications so that it enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This type of changes introduced by Google in its algorithm will extend the coverage of application rich snippets, so they will be available more often.
Better Page Titles by Using Anchor Text Less
The most noticing amendment done relating to snippets is the assigning better page titles by using less anchor text. Generally, it is seen number of signals while generating a page’s title each signal representing the anchor text in links pointing to the page. But Google has detected some duplicated anchor text on some sites which are not as relevant as it should be and thus putting less emphasis; hence this must be avoided. You might be confused from the statement that now Google is not going to consider HTML title tag as a “signal” for creating titles; here your confusion is quite obvious. Actually, still, Google will consider the use the title tag, but it may override this if it thinks it can make a better title on its own. Thus to avoid such kind of situations, Google warns webmaster or website publisher that before tuning anchor text or making web presence they should remember that this is only a sampling of the hundreds of changes made to the algorithm within a year. They should note it in their mind that Google will consider only those titles which will be rated as fresh and more recent content.
Autocomplete & Translation Changes
Google has revealed three changes in its algorithm related to autocomplete and translation changes. These changes will seem more effective for all those who are not searching in English.
Autocomplete Fix for IME Queries
This type of changes done in the Google search algorithm improves how Autocomplete feature handles IME queries, i.e. queries which contain non-Latin characters. Earlier what happened that Autocomplete feature was previously storing the intermediate keystrokes needed to type each character, which would sometimes yield to gibberish predictions for Hebrew, Russian and Arabic language. But now the changes made overcomes this problem.
Cross-language information retrieval
Google has introduced new added feature in its algorithm, i.e. cross-language information retrieval. Google has now declared the information retrieval in several languages such as Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, and Icelandic etc. Earlier it was done only for Korean language.
Improved Autocomplete for Russian
The changed search algorithm introduced by Google has led to the improved Autocomplete for Russian which in turn reduces the number of long, sometimes arbitrary query predictions in Russian. Earlier it was already practiced in English but has been implemented for Russian language first time.
Ranking related Changes
Apart from the above mentioned changes, Google has also commenced four changes relating to how the search results are actually ranked:
Better “Official” Page Detection & Boosting
Sometimes it becomes difficult for Google to give its users the most relevant, exact and authoritative results as it sometimes unable to predict which pages are official and which are not. But with this amendment in search algorithm, this problem is sorted down. This change is one of the Google’s attempts to determine which pages are official which in turn will tend to rank official websites even higher in search results.
Image Search Loses A Ranking Signal
The new amendment done in the Google search algorithm includes that if webmaster uses image search related to images that had references from multiple documents on the web, Google will retire the signal which in turn will lead to the downfall of page ranking.
Better Date-Based Search Results
The most sophisticated changes made by Google in its search algorithm is the better date based search result. This change will show how we result freshness for queries where a user has chosen a specific date range will be handled by Google. This will benefit the users in getting the results that are most relevant for the date range specified by them.
The search algorithm changes introduced by Google have made a significant improvement to how it ranks fresh content. This change roughly impacts 35 percent of total searches and determines the appropriate level of freshness for a given query in better manner. If we talk of ranking in general, we can say that Google uses thousands of signals to help rank its search results and determine which official page should be given higher rank and which not.
As you have seen above the changes commenced by Google in its search algorithm; it is predicted that these changes which are made will yield much better result in the page ranking for any official site on the search result pages. If the webmasters will take care of the rules and norms introduced by Google in its search algorithm, they would certainly raise the ranking of their sites. We would be delighted to know your opinions regarding this post, share your remarks by just dropping comments in the comment area of this blog.