If you’re not experienced in Internet marketing and SEO, then the whole business can be incomprehensible and confusing. Terms like “keyword frequency” and “bounce rate” are thrown around with abandon.
You probably know that SEO is an important part of internet marketing, but that doesn’t mean that you have any idea exactly what it does or how to do it yourself. All too often, businesses just throw money at an Internet marketing company without having any idea how they can tell if their SEO costs are worth it.
If you are trying to figure out if an SEO company is worth their fee, make sure to consider the following areas.
What Is Their Track Record?
Your internet marketing company should be able to provide you with a portfolio of work and recommendations from other clients that show they have a track record of success. This should be more than just flashy images and buzzwords – they should use data and metrics to show precisely what they have accomplished.
While previous success is not a guarantee that you will achieve the same results, it does demonstrate a level of competence. Especially if they have case studies from your industry or niche market.
They Should Offer You Options and Alternatives
Your SEO company should provide you with more than just one strategy. Their campaign should be based on the particular needs and circumstances of your business.
They should explain to you the differences between each option and how they work so that you can make an informed choice. If an SEO company promises you the world for a low fee then you should be worried – they will likely not be able to deliver.
They Should Give You Data and Metrics
Of course, the best way to tell if your SEO company is worth the fee is to calculate the return on your investment. After all, this is how you would proceed in any other area of business.
However, to do this you need data and metrics. A good SEO company will be happy to provide you with the tools you need to assess whether they are delivering the exposure and revenues that you are looking for. However, one important thing to bear in mind is that SEO strategies do not pay off straight away. You will likely not see amazing returns within one week of hiring an SEO company!
A good SEO company will explain all of this to you ahead of time and give you a timeframe within which you can expect to see results. They will also work with you to alter their strategy if the results you see are not what you expected when you hired them.
After reading about how to assess your Internet marketing company, you’re probably interested in learning more about Google Analytics consulting. Guest post written by Michelle.