Effective Landing Page Design Principles with Best Examples
With the arrival of web derived world in the modern era, Internet has become terra firma of huge future prospects. Online presence has become too much necessary for one’s business exposure. In the today’s highly competitive market scenario, every customer likes to prefer the online business service where they can pick and choose products, compare, analyze etc without wasting any more time in gathering here and there in search of best service.
If a businesses don’t have and effective website he fails to attracts millions of potential buyers in the today’s scenario where number of competitors have gone up at the same rate. This is the time where Landing Page Design proves extremely important for the businesses. Really, effective landing page designs are the elements which make a great difference in drawing the attention of the customer.
Going through the advantage of landing page, you might have questions in your mind that what landing page really meant for? How does it work, and many more. Here in this post, we will make you aware of the all the aspects of landing page designs. We will provide essential tips and principles for creating effective landing page designs. We will also show you best examples of landing page that work.
What does landing page really stands for?
Fundamentally a landing page is a web page that is used intensively by affiliate marketers. It is highly optimized with the single purpose to Seal a Deal once a targeted visitor hits one’s site. Landing page plays a promising role in the online marketing. The designers can increase the conversion rates by applying best landing page practices and performing landing page optimization. Taking this point in consideration, we have arrived here with best practices, tips and ideas which will let you to design valuable landing page.
Landing pages are not a magic bullet that will make most visitors do whatever you are trying to make them do. It is the landing page optimization and conversion rate which measure the success of the landing page. The effectiveness of a landing page is measured by its conversion rate. By conversion rate we mean how often people who visit the page take the action you had in mind while creating it. The entire goal of the designers while designing the landing page designs is to get the highest percentage of visitors to take the desired action. The ultimate goal is to convert the traffic into campaigns like subscribing to a service, buying a product, registering for a newsletter, or making a request for more information and many more. The designers can increase the conversion rates by applying best landing page practices and performing landing page optimization.
Top ten best practices for designing effective landing page designs
Landing page designs are the means to convince a targeted and motivated user to pursue the process. As we know that a marketing campaign passes through several phases and channels to finally reach to the potential customers. Once the campaign gets started, landing pages are the first element with which user interacts. Landing page designs are based on various principles on which one should keep on eye. We are presenting here some of the few which when applied might will let you to create efficient landing page designs.
Know Your visitors
The first thing which you should keep in your mind before creating any landing page designs is to know the visitors being targeted in detail. One should have thorough understanding such as motivations, desires, fears, and concerns of the visitors being targeted as this is the most important entity for the success. Only after going through these entire things, one may create a landing page that will play a vital role in converting these visitors into customers.
Getting to the roots of your visitor
This is another important principle which leads to the success in the way of converting visitors into customers. It is advisable that one should go through the roots of the visitors which will become clear from the below given snapshot of questionnaire.
Build their trust
It is often seen that people thinks hundred times before purchasing any products, hiring any services or making any online transaction as it becomes too much risky to make transaction with someone you don’t know. Thus it becomes very much necessary to build the trust of customers and make them out from their fear about the products and services which they are going to hire.
All the images and graphics should be carefully chosen which must enhance the design of the landing page. Graphics pattern and color scheme should be selectively applied so that it must draw the attention of the customers.
Be very clear on the conversion strategy
The landing page should have a clear conversion strategy. It should be to the point and must be designed in such a way, that if one has to promote several things to the visitors then there should be more entry points. One should avoid the urge to promote or link to other areas of the site.
One of the best principles for designing landing pages is to assure satisfaction guarantee to the potential customers. It is advisable that one should offer customers a warranty for products, or trial period for services. The businesses may also encourage the customers by offering free consultations without spending any money. This principle will certainly bring a lot of visitors or customers to your site.
Provide the information visitors are looking for
Most of the experts suggest that a landing page should cover all the necessary information which is most often looked over by most of the visitors. The landing page should be convincing and answered right way which must ensure the visitors that they will get the information they are looking for. The landing page must convince visitors to take action required. It is often seen that little information and missing references to essential information on a landing page divert the mind of visitors and hence leave negative impact on the business.
It is regarded as best practice that a landing page design should match the related promotional messages as much as possible as when the user enters the lading page, they expect to see the same kind of promotional headline side by side.
Place the conversion button where users will find it
It advised to place the conversion button where user’s eye can go easily. As we know, the human brain and eye reaction to a web page can be tracked using eye-tracking techniques such as placing button, graphics etc. Placing the button or graphics at the appropriate place draws the attention of the visitors and let them to take further action.
The landing page must be aligned with the source leading to is being fx. an ad or an email. If you advertise 15% off on a banner your landing page must have the same discount. This is key to building trust. Having similar logos, colors, fonts etc. and generally overall look and fell is also good for making users fell they ended up in the right place.