With a glut of mobile apps getting launched in Google Play and Apple Store on a regular basis, an interesting shift can be seen in the way online players are striving to capitalize on our evolving mobile-tapping habits. The advancement of mobile technology has encouraged millions of entrepreneurs to move over and above creating mobile-ready versions of their website to design mobile apps to facilitate the creation of a highly engaging user experience.
The leading application stores are jam packed with a plethora of apps and are craving for the users’ attention. Some manage to beat off the competition while many of them simply drop off from the radar. For many of us, it’s the application’s practical usage and the experience that matter the most.
Some mobile apps are utterly gripping as they help us remember so many things, perform different activities for us, and thus make our lives more exciting and easier. In spite of a burgeoning number of apps thronging the different app stores, only a few apps are able to win the users’ trust. Whether an app will make the cut or be a total failure depends on the idea behind it and how the idea has been executed. Marketing of the app also makes a considerable difference to its fate. Part of the application development process also includes designing an app that offers a “wow” experience to your users and facilitate an emotional bond among the users. Successful apps have the knack of engaging the users and support a daily use case that eventually turns into a habit.
It’s never been so difficult to develop an engaging and addictive app as all you need is just to keep the following points in your mind while designing a mobile app for your business.
1. Delve deeper to understand what motivates your users
Always give preference to the factors that motivate the users. It’s an imperative part of any successful app. You need to understand what motivates your users to explore your app and then place triggers accordingly. If you follow this strategy, you’d have a road map of your app, which can ultimately lead to its success. If you fail to do so, all your attempts of application marketing and conversion tactics would go in vain.
2. No more lengthy signup forms
Remember, people don’t have enough time to open your lengthy signup forms and fill them before using your service. Forms can end up annoying your users, so make sure you either ditch them completely or use only short ones. Users favor only those apps that not only offer instant download, but also let them enjoy its services immediately. So, make sure you create an app that woo your audience without forcing them to signup each time they open it.
3. Make use of hidden passwords
Allowing users to keep their passwords hidden is a nice approach to instill confidence and trust in them for your app. The portable nature of mobile phones has further strengthened its importance because users carry them and often mistakenly keep the sensitive information logged in thus, compromising the security. Though, it’s quite tricky for developers to deal with such kind of issues, especially on mobile devices, but this is something which we can’t afford to ignore.
4. Design for an offline experience
There are so many outstanding apps out there that are praised for their remarkable usability when the user isn’t actually connected to any Wifi or data network. Some of the hottest apps like WorkFlowy and Evernote are lauded for their offbeat offline performance. Entrepreneurs must invest efforts to achieve this sort of design and add all those valuable elements that help their app run smoothly without the Internet connectivity.
5. Focus on simplicity
You don’t have to stand on the extreme edge of creativity to gussy up your application interface. It’s good to design a simple app to enhance its use. A minimalist app looks refreshing and intuitive, so make sure you stick to such a design. Do away with heavy graphics and use a simple background instead to keep the simplicity intact. Pay extra attention to the places where people get stuck, and replace them with interactive elements to improve the effectiveness of the design.
6. Embrace grids
Grids have become a trending topic among the designers, simply because they enable them to come up with highly engaging designs in the simplest possible manner. With the help of grids, you can create an application that not only looks consistent, but also connects the users visually.
The above-mentioned useful tips will come in handy for you to create an app that people would actually care about. Make sure you implement these tips in your app design process and come up with an app that boasts of a design which is simplistic yet very engaging and powerful.
Author Bio: Juana Steves is a java web developer for Xicom Technologies – a java web application development company. She provides the latest information about java technology, android application development and software development.