Web optimization is a vital part of the web development and site speed is what determines the web traffic. It is the crucial factor but the most overlooked one. A one-second delay in the loading of your website might hamper your page traffic as no one likes to wait, not even you, isn’t it?
Waiting for the website to load frustrates customer into seeking alternatives, which is not good from your sites’ perspective. A faster website is better. Many people have found that faster websites rank good and the conversion rate is quite high.
If you think that speed doesn’t matter, then think again, as a 1-second delay in the loading time might yield fewer page view and decrease in customer satisfaction.
The first few seconds determine whether your website is worth to be explored or simply just to skip it. If the website doesn’t respond in time and takes time to load, then visitors part ways, consequently, you lose out in high ROI. Website speed and your traffic vary proportionally, therefore, if you are encountering a drop in the web traffic, you need to consider your website speed.
There are plenty of evidences that show faster websites increase the number of views and most importantly, boost sales. Not only you lose on ROI but it also hampers user experience and most important, the brand image.
Things You Could do to Speed up Your Site
Minimize HTTP Requests
Stylesheets, Flash, scripts, images etc are integral part of the website, therefore, an HTTP request is made for each of the components, more the components more is the request, the longer it will take for the site to load. By reducing the number of the HTTP requests, you can significantly improve the site performance.
The quickest way to improve your site:
- Combine multiple sheets into one
- Streamline the number of elements
- Use CSS instead of images when possible.
- Remove code comments, formatting and unused code
Choose a Decent Web Host
This tool will take care of the page’s code and assign a score out of 100. The score represents how optimized the website is. Slow connections and loading time can hamper the performance, thereby, creating an unsatisfactory user experience.
Reduce Server Response Time
If the response time of your website takes longer than 200ms (milliseconds), then you might lose some of the potential clients. To improve your server response, look for performance bottlenecks like slow routing, slow database queries etc. Your server response time is affected by the amount of traffic it receives.
You follow the following step for analyzing the speed:
- Google PageSpeed tools: You can enhance the website and make it well optimized. The PageSpeed tools analyze and optimize your site. It is a way to make your site faster and more mobile-friendly.
- YSlow: It evaluates your web pages and tells you the reason why the website is slow.
Leverage Browser Caching
Write More Readable and Cleaner Codes
Reduce the Number of Plugins
Plugins enhance the performance of your website with their exceptional features but as we all know too much of anything is good for nothing, therefore, too many plugins can slow down your website, can create security issues and often causes crashes leading to other technical difficulties. Don’t try to disable all the plugins at once, first analyze which plugin is the most required then selectively disable plugins, measuring server performance. This way you can identify which plugins are actually harming your site than being beneficial to it.
Optimized site is easy to search but if it takes too much time to load, then there will be no use of how optimized it is as it will never find the adequate audience. Nobody likes to wait especially when it comes to websites as there are a hundred of thousands of other alternatives.
It may take some extra time for it but it is certainly a worthwhile endeavor as it enhances the website’s performance, therefore, it is worth a shot.
Jessica Alba is a Web Developer at CWS Technology for more than 4 years and has worked on the diverse subject matter. Fueled by a passion, for research she provides enthusiasm through her work.