The digital domain is expanding at a fast pace! And, in this highly competitive online marketing space, there’s a new website or blog that makes its entry almost every day. Every company website or blog wants to attain maximum audience attention, engagement and thus gain the best of the online ranking positions. When you follow the best SEO and online marketing tactics you can do that seamlessly.
However, there can be a time when your website is ranking at a good score on all the essential SERPs (Search Engine Results Pages). Do you ever wonder if this is going to be a consistent reality? If truth be told, the reality can also be something opposite to what you thought! With just a blink of your eye, you might find that your website has vanished entirely from Google. You might try every variation you can think of the domain name and type it in the search box. But no respite! Your websites are not getting indexed by Google any further.
The problem at hand
Are you wondering what could be the cause of this issue? Do you want to know the ways using which you can get back to your high rankings again? Google has its mission statement right in place. It is to arrange global data and make it useful and available universally. And keeping this in mind, Google always secured relevance using a two-pronged approach, explain below:
- Always tweak the search algorithms.
- Deploying the raters for a human quality search for evaluating and ensuring that the search outcomes are of good quality.
Google makes use of all the information that’s gathered from high-end search raters. The information is used to determine the ways for enhancing algorithms. The ones that aim to game Google generally receive a manual action notice that informs them that their site gets deindexed from a major search engine. Hence, it is important that you abide by the Google ranks if you don’t want to encounter the hassle of de-indexed networks.
Are you wondering how to steer clear from de-indexed networks? If yes, then you need to avoid the following activities, and you can enjoy your SEO success.
The act of Cloaking
Simply put, cloaking is all about showing one thing to your visitors and another to the search engines! For instance, if you are promoting your site as a book review sure and link it secretly to questionable links, you are at jeopardy. Cloaking takes place by offering the content depending on the user agent or IP address. When a search spider gets identified, a “legit” or a “clean” version of the website gets displayed. However, when a human searcher gets identified, the correct version of the site is showcased. The associated Google penalty can get charged in the two following forms:
- Sitewide that can impact the complete website negatively
- Partial, where only certain sections of the site get impacted negatively
However, according to Google’s First Click, Free policy cloaking can be applied to websites that display content to Google but limit it to viewers. It can also get applied to images that have been blurred or made unclear by another picture. It applies to images that redirect online viewers from that image.
Google has the intention to eradicate any web page which makes use of tricks that go against the webmaster rules and guidelines. Therefore, according to Google making use any of these tactics might lead your website to go deindexed:
- Tricky redirects
- Scrapped content
- Content that’s automatically generated
- Hidden links
- Taking part in the link schemes
- Sending Google any automated queries
- Taking part in any affiliate program without adding adequate value
- Creating web pages with questionable behavior, for instance, installing viruses, phishing, and Trojans.
Spam driven structured mark-ups
Google is forever attempting to make good sense of every content available on a web page. With structured data, the task at hand becomes easier. When your markup is incorrect or a misleading content there’s a chance of you getting penalized by Google. The same happens when you make your markup content invisible to the online users. Hence, it is essential that you adhere to the structured data rules and guidelines by Google to avert getting a penalty that will de-index your site.
The act of free hosting
Never get attracted to the act of free hosting! Know that there’s never a thing as a free web hosting. And, just in case, you end up doing so, you will land up in trouble. Instead of providing what you got initially promised, chances are you will encounter a lousy service and spam driven ads. Google has said that it would take serious action against the “free hosting” scam that has been taking place for a while. Do you want to stay away from this penalty? If yes, then always makes use of a consistent and SEO-friendly hosting. And, if you have to pay for the same, you are safe.
Identify the user-generated spam
Simply put, the user-generated spam gets created by bots or people that leave comments which link back to a site in comment boxes, chat forums and other user profiles. Do you wish to suss out such spammy comments? If yes, then keep a check on strange emails/usernames or content that might appear entirely out of place to you. Also, strike out any comment or content in the comment box that is not related to the topic in any way. If you also want to avert a related penalty, remove every spam comment. That’s a smart move. If you are using WordPress as your CMS, then you can look up Akismet for the same. When you moderate manually all the content that appears on your website, you can stay away from the user-generated spam.
Since the digital domain is all about online competition, every online brand wants to get noticed! Every brand wants to increase its brand awareness activities so that people can recall the brand for a longer time. And, when you make it a point to avoid the above-discussed factors, you can stay away from the de-indexed networks and pages.