Before thinking about how to drive more traffic to your website, a much more cost-effective, strategical and sensible method is to consider how to increase the conversion rate of your existing traffic. This will expose any conversion flaws or problems on your website currently, so that increasing traffic later on will be much more beneficial and time-worthy.
1. What is your site’s objective?
First, think what the objective of your site is from the customer’s point of view. It shouldn’t just be there to look at, so ensure that every page of your site leads to your site’s objective, whether this be a newsletter subscription, a download or a sale. Keep the objective in mind throughout the design process of your website.
2. What can your customer gain from your site?
If your customer has reached your site through a search they are hoping to solve, think about how you can solve that problem for the customer with your website. Use Google Analytics to track the most popular searches, and if there are any phrase questions that your website can answer for future customers.
3. What do you want your customers to do?
If you want your customers to subscribe to a service you’re offering, give them that opportunity on every page they land on. This is likely to give a much higher conversion rate. Eliminate any material which distracts them from this desired objective, such as banner ads, and keep your site crystal clear in terms of navigation.
4. Add clear CTAs (Call To Action) to your site
A call-to-action will implement an action from your customers, so adding a button to your site which makes it easy for your customers to fill in a form, or complete a sale, is a great optimiser for your conversion rate.
5. Analyse traffic to your site
Google Analytics, as mentioned previously, is an indispensable tool for finding keyword opportunities, analysing your most popular referred sites and researching for your target audience.
6. Look to where you’re losing traffic with funnels
It’s important to see where you’re losing traffic aswell, because it could be something small and easily fixable. The key is to make using your website as easy as possible for your customers, whether that be through implementing an option to complete a sale as a ‘guest’, and not having to register to your site.
7. Regularly measure and track
Keep monitoring and measuring your traffic just incase there are significant dips or rises in your traffic that need your attention. Try testing out various methods, and see which gets you the most traffic.
This post was composed by Denver Burke who is a SEO Executive at Prodo Digital. He is looking to share his knowledge and enthusiasm by blogging on various topics and particularly on: SEO, CRO, Social Media & Online PR.