7 Easiest Steps To Set Up Successful PPC Campaign Without Wasting Money
Do you want an impactful and affordable PPC campaign? You must have started thinking the ways to achieve it by now.
We will be discussing them in detail in this post. While PPC campaigns can be useful for your site, and improve revenue for your company, if disgracefully attempted, it can rapidly turn into an expensive campaign for business and obviously you do not want that. There are valuable PPC tactics through which you can save your money and can get better results of SEO. All you need to do is to follow some recommended steps that can help you to set up your own PPC campaign. Let’s have a look to these steps.
1.Set your goals
Before you start, set your objectives so you comprehend what it is you need to accomplish from your PPC campaign. Would you like to increase awareness? Or aiming towards high conversions and leads? Recognize what you need to accomplish from your campaigns, else it might rapidly turn into wastage of your time and money. So, set your PPC campaigns goals.
Try not to enable your PPC campaign to keep running on autopilot. Rather, try to check and enhance consistently. While PPC campaigns won’t require hours of work every day, despite everything they should be consistently ‘changed’. Check the compelling keywords and cut keywords from the list that are not so useful. Leaving keywords unmanaged will just prompt your business losing money in the long duration. There are lots of reputed companies that are expert in PPC services in India which do not follow Autopilot and doing great in PPC campaigns.
3.Do use automatic tool for bidding
There is no need to go with any sort of automated bidding tools for keywords. They will not offer long-term benefits and you will end up losing a lot of money. Permitting this setting gives Google the chance to set all bids, which is frequently too high. Rather, go with the manual kind of bidding setting, and you’ll have full control over the amount you need to spend on every keyword.
4.Focus on Landing Page
Next step is to stay focused on your landing page on which you are planning your traffic to direct. Initially, ensure that your landing page is capable of leaving a great impression of your site, and one that can enable users to effectively explore and access your site. Also, when starting your campaign, direct landing page tests; send individuals to various pages from your site. In this way, you can figure out which page gets a great conversion rate.
5.Do not stick to keywords of just one match-type
Optimizing using keyword match-types is very important in PPC. But, it does not mean that you start using only one match-type for your keywords. You can use the combinations of phrase, broad and perfect match for all your keywords so that you can check and know which combination is practically possible and is working and which one is bad in driving audience. There are some pay per click companies in India that have started using this trick and making most of it to grab maximum customer engagements.
6.Play a little smarter
Never forget to utilize negative keywords. By utilizing negative keywords, you can get rid of searchers that might be adverse for your campaigns. This is especially essential for sites that are attempting to sell products; clearly you won’t have any desire to bring clients typing in words like ‘free’, which won’t create any profit, thus rather you ought to execute negative keywords.
7.Stop bidding for number one position
Most of the people tend to bid on number on position. But this is wrong, do not bid like that. Unlike SEO, PPC campaigns in first positions do not provide improved conversions. So, it is not benefiting your business, don’t do that.
PPC campaign is a great way to generate maximum traffic without wasting your time and money. Follow these steps and get better results in your PPC campaigns.