Promoting a new product can make most people frightened. Why not? That’s because they fear that people will reject their new product. Contrary to what you might think, promoting a new product is a challenge that will give you big reward if you can do it successfully.
Yes, it is not easy especially if you don’t have any credibility or reputation yet. But, by following the proven strategies, you will be able to promote your new product successfully. Here they are:
1. Use your product’s newness to your advantage
Your product newness carries its own big advantage. Something that is new has a chance to prove itself that it is better than the older things. If your product is new, it is your advantage to tell people that your product is exceptional. You can tell people what is the main benefit of your product and how your product is different and better than the other products on the market. People are naturally interested in something new. That’s why they keep buying the newest TV set or gadget even though they already have one.
2. Explain why your new product is different from older products
The most effective way to promote your new product successfully is to explain to your audience the benefits of your new product and why your product is different from older products. Use this contrast in your promotional campaign. Emphasize on the benefits of your new product over the older products. This is your chance to show what your product to your advantage.
3. Collect email list before launch
It is better for you to collect email list before the actual product launch date. This is to give you more time to prepare your product as well as building list of customers. Most big companies utilize this method, although a little differently. They are opening preorder of their new product few months before the actual launch date. As an internet marketer, you can just collect email list before your launch date to give you more opportunity to attract potential customers to your product.
4. Use all available marketing channels
If you want to successfully launch your product, don’t do it half-heartedly. If your product is really a winner and works as promised, use all available marketing channels in your hand. Don’t just promote your product through email marketing alone or PPC alone. Use PPC, email marketing, article marketing, video marketing, banner advertising, social media, and so on to make a blast in your product launch. Also, attract as many joint venture partners and affiliates as possible. You will need to work really hard in your launch date. So, be prepared.
5. Take advantage of press release
Press release will give you more opportunity to quickly boost your product popularity. Prepare a press release to be published in launch date. Don’t forget to distribute your press release in hundreds of press release websites. It will give you more advantage in terms of sales. Also, it will boost your website ranking in the search engines.
Those are 5 proven strategies to promote your new product successfully. My advice is that you shouldn’t take your product launch lightly. It is an important part in your online business and you have to work hard on it. Don’t worry though, you will receive big reward if you can promote your new product successfully.
Do you want to get more information on the author? Besides writing marketing articles, Kevin is a contributor to http://www.assetrecord.com/ where you can get some tools to help you keep your property information securely.