It is a well-knownfact that building backlinks to targeted websites/webpages is an integral part of search engine optimization, brand visibility and traffic generation online. Question is which link building methods actually work? We’re not just talking about the generic, ineffective and penalty-inducing backlink spamming that many agencies do.
We’re talking about proven, powerful and effective “white hat” link building methods used by reputable SEO firms all over the world. Well, that’s what we’ll be talking about today. In this article, we’ll be providing you with proven and guaranteed link building techniques that you can apply today in order to get significant results in your SEO campaigns.
Create Epic Content
Now, more than ever, excellent content is king. We’re not just talking about the generic, wishy-washy content that can be found on hundreds of blogs. We’re talking about “stand out of the crowd” content. We’re talking powerful, can’t-ignore content that people want to bookmark, share and send to their friends and colleagues.
The content could be in any form including texts, videos, audios/podcasts and infographics among others. To help you understand, take a look at the content on some popular blogs in your niche or industry. Always use them as your reference point. For your content to stand out, it should have four crucial elements:
- It must be packed with top-notch information that people can use immediately and get some results.
- Specificity is key. It should help people solve a particular/specific problem. For example, I would pick content with specific, step-by-step information that can help my business add 500 warm prospects/leads to my list in 2-3 weeks than a general one on the importance of building a list. Remember, it’s all about value, not length.
- Should solve a problem (see above point) or make a difficult, tangled issue clearer and more understandable. You might want to use infographics –always an excellent choice by the way and can easily be shared around- if it’ll help your audience understand better.
- Should be straight to the point. Make your points succinctly.
This less used , but extremely powerful link building method can point hundreds of links to your website. The best way to do this is create a definitive resource about a specific topic in your niche of choice. You may have probably come across such lists on the internet. We’re not talking about the generic watered down type.
We’re talking about AMAZING lists that people can consult or even use in the future. An excellent example of this can be seen here. Create a list like that and you’ll be amazed at the sheer number of sites that will quote your resource and/or link back to your website without you asking them. The thing about lists like this is they often require in-depth research and time to properly curate them.
The rewards however, are worth so much more. So, learn and master the art of list curation. Here’s the good thing about great lists: they don’t have to be completed. You can periodically update them by adding new information or resources.
And it doesn’t matter what language of the content is in, this technique applies to all languages and countries. For instance, if you’re an SEO in Portugal, Brazil or any other Portuguese speaking country, your content must stand out among similar Portuguese websites to get the same results.
This is one of the easiest link building methods available, and powerful too. Unfortunately, many people avoid it because of the content requirements. However, you’re at an advantage, if you know how to create excellent content considering that Google actually approves of it.
To make guest posting work, you’ll need to find high PR sites and/or websites with high domain authority –actually, a combination of both is better- in your niche and ask to write for them.
The key to getting your content accepted by these high authority websites is to create content that is valuable, informative, original and compelling. Keep those four things in mind, when you’re guest posting. Also, be sure to ask the site owners what their content requirements are. This is a sure way to get your content accepted quickly.
Okay, you probably know this already. But this technique is so powerful when used moderately and appropriately. Successful blog commenting comes from actively participating in industry related blogs.
It’s not just about dropping spammy comments everywhere –thank goodness that doesn’t work anymore. To do this, you’ll need to find the blogs, read the posts, and then make the necessary contributions –sorry, one liners won’t cut it this time. Put some thought into your posts and you’ll get your comments approved with a link to your target website.
Final Conclusion on Link Building Techniques
It’s true that there are many other link building techniques. These ones however, have been tested and tried. You may have noticed that there’s a lot of emphasis on content in this article. That’s because Google and other search engines place a lot of premium on content (the recent Hummingbird Update proves this). Most importantly, they are the best ways to attract links naturally –something Google lays emphasis on- and without risking any penalty. So, if you’re already doing this, continue. If you’re not, it’s not too late to begin.
Do you have other proven –emphasis on proven- link building techniques that have personally worked for you? Do you think we missed some powerful techniques? Sound off in the comments and let us know. We want to hear from you.
Bret Donovan is an expert in internet marketing, social media marketing and SEO. He makes a living doing things where his expertise lies, and in his free time he loves researching stuff on the internet and reading about the latest scientific advancements.