Totally New to Mobile Marketing? 5 Ideas to Step Up Your Online Presence On-the-Go
The need to build a web presence that’s friendly to mobile users is no secret, especially given the sheer prevalence of smartphones and apps.That said, the concept of mobile optimization might seem like a huge headache to anyone who’s never thought twice about what it means to make themselves friendlier to mobile customers on-the-go.
But despite popular belief, you don’t need to scrap your current site or make any sweeping changes to get into mobile marketing. In fact, doing so is probably a lot easier than you might think.
To help drive this point home, we’ve outlined five simple steps anyone can take to make their current web presence mobile-friendly.
1. Emphasize Your Social Profiles
Given that your audience is more than likely connected to multiple social sites and such platforms are already optimized for mobile, tuning up your social presence is a brilliant first move. It’s not uncommon for people to check out your Facebook or LinkedIn profile before they even land on your site at all.
As such, you need to ensure that your profiles have all the small details that make you look like a million bucks, including:
- Up-to-date business information including services, hours and news
- Optimized images and logos for mobile visitors (while each social site is different, keep in mind that the ideal mobile logo resolution should be 300 DPI)
- Frequent interactions with others (including likes, comments and shares) to signal to visitors that you’re active
2. Double-Check Your “Mobile-Friendly” Themes
Regarding your website, you’re more than likely running on WordPress as such sites are easy to navigate and boast a number of out-of-the-box mobile-friendly themes. Even so, such themes are by no means guaranteed to automatically display your site correctly once you start inputting your work correctly.
Run frequent mobile tests and don’t be afraid of reaching out to your theme developer if you hit a snag in terms of display issues.
3. Streamline Your Site
Furthermore, there are some specific must-do’s for modern sites when it comes to mobile optimization. Consider some of the dos and don’ts of mobile user experience such as…
- Tappable buttons that are hard to miss both size and color-wise
- Less text, avoiding giant blocks that could wear out your scrolling visitors
- Emphasizing swiping over typing, especially given that mobile keyboards can be tiresome to your traffic
Many responsive themes already tick these boxes, but you may need to make a few tweaks with your current site to make them happen:
4. Invest in Video
Given that mobile users are the majority of video traffic and video is known to boost engagement and conversion rates, such content definitely deserves your attention. Any opportunities you can think of to convert blog posts into video or otherwise use an explainer or animation to your advantage on-site, go for it.
5. Rethink Your SEO Practices
Finally, consider that not all keywords are creating equal when you’re dealing with mobile users. For starters, consider that how visitors search on-the-go via text-to-speech or bite-sized search terms (as opposed to long-tail keywords). As such, it’s crucial to diversify your keyword research to include a combination of colloquial search terms and mobile-friendly ones.
Given the fact that most web traffic comes via mobile, it only makes sense for modern businesses to focus on users on-the-go. By sticking to these mobile-friendly tips, you can do double duty of attracting more mobile visitors while also providing them the best experience possible.