Looking for Some Fresh Inspiration for Your Email Marketing Campaigns? Get them here
Whether you’re an enthusiastic online marketer or veteran website owner, you are inclined (and recommended) to use email marketing as a medium to launch your business.
The strategy has been used for many years, although the factors that define a campaign and make it successful have changed. At this point, the key to success in the online environment is all about having an online presence. Looking for some inspiration on how to craft the perfect email marketing campaign? Check out these successful stories that completely changed the way we use email when marketing online.
What we love the most about Buzzfeed is that they have catchy and shocking headlines designed to make readers crave for more information. Somehow the website managed to transfer their impactful attention-grabbing headlines into astounding email marketing campaigns. The purpose of their emails is all about directing prospects and subscribers to check out their website for more information. To make your email content drive more engagement, here are some cool tricks that you can steal from Buzzfeed.
- Make emails into weekly newsletters, and ditch the salesy approach
- Before subscribing, prospects can choose from a variety of topics, ranging from Business, Entertainment, Food, and more.
- Be specific and tell potential subscribers the exact number of emails they’ll receive per week
- Make newsletters short and factual – focus on adding a strong headline and image
- Watch the layout when writing emails, and make them easy to scan through
- Focus on adding a subtle CTA at the end of your email
Why are Buzzfeed’s emails so efficient? It’s because it addresses specifically to the need of the readers. They can choose exactly what emails they want to read, and how often. Add punching headlines to the mix and you have a winning combination of successful email marketing campaign.
Next on the list is Uber. What’s great about Uber’s emails is that they’re very simple in nature. Subscribers usually get deals and promos straight to their inbox, but without being too salesy or pushy. CTAs are very clear, and the message conveyed is all about convincing fans why Uber is the best. When crafting emails it’s equally important to choose a beautiful design. Make sure it’s consistent and responsive. Uber cares a lot about its website, app and social media photos.
Basically, this highlights that the company is very careful when it comes to deciding on the visual aspect of their business. If you want to walk on Uber’s footpaths, the best thing that you can do is to tell the story of your brand. Add consistency to your emails, and gain brand loyalty.
Engaging with customers in an email is challenging. Not everyone can do it, especially when you’re on a tight budget. Birchbox knows how to grab people’s attention. The website uses Campaign Monitor to send out monthly beauty boxes to their subscribers. But, they don’t just focus on the sales part of marketing; they also look after their customer base.
Birchbox features a trendsetting subscription service that uses colorful animated GIFs when sending out emails. This is meant to brighten things up and compel prospects and subscribers to take action. The company cares a lot about subject lines, and they strongly believe that the best lines must be attention-grabbing, honest, and to the point. When you get an email from them that begins with “There’s something you forgot in your March Box!”, you’ll be open to read it; especially if it’s June and can’t even remember what you wanted to buy in March.
There are hundreds of companies out there that value the power of email marketing. Done right, you’ll be able to make the most of your strategy and really find ways to make your campaign stand out. We live in the world of spam emailing where attaining mail fulfillment is tough. How do you make your subject line stand out? The key is to focus on quality content; even when you’re doing email automation. Write for your customers and subscribers, and you’ll have a lot to win.