5 Key Digital Marketing Trends for Businesses
We live in the world where new things are emerging every single day. Consumers are constantly exposed to new products and services. And that is not only the case when they enter a store or browse the internet. Multiple devices and social media surround consumers every minute of the day. This means they are exposed to the digital world full of new products, services, and digital innovations. Looking at 2017, it seems like there are going to be quite a few new trends you should be aware of. We have singled out 5 of them which are certainly worth checking out.
New Engaged Live Video Streams
Videos are very popular with today’s generation and as the technology continues to improve, it seems like they simply have to become an important part of marketing strategies. SITE123 says, landing pages with embedded video improve the ability to convert visitors into leads. Experts say that a large number of companies are working on the new ways to grab consumers’ attention and keep them engaged for more than just a second. They are coming up with new apps which will allow you to stream videos from your smartphone and share it with your followers on Twitter. Your followers can comment and share live streams even further among the Twitter community.
This year, Google Pay-Per-Click Marketing has been revealed. According to Net Market Share research data (as of July 2017), Google came out as the top search engine with the global marketing share over 81%. From last year, Google got 14% decent growth in its market cap. Power Traffik stated that for every $1.6 spending on PPC, small businesses earned $3 revenue. A non-ignorable statistics!
Source: Net Market Share
Pay-Per-Click Marketing allows you to present the consumers with the content they need, even before they managed to answer their needs themselves. Though Pay-Per-Click Marketing is not considered as a great way for any brand to go viral, but sure is a great way to get your product or services noticed.
Merge between Healthy Living and Technology
So much improvement in technology has also lead to the increased impact on healthy living. Consumers are now showing more and more interest in things that can help them lead a healthy lifestyle. They are searching for health related information and trying to improve their lifestyle. This means that digital marketers are supposed to take this into their advantage. Apple has recently signed a deal with Nike and released an app that can tell you your track progress and help you set new goals. We are surely going to see a huge merge between healthy lifestyle and technology in 2017.
Targeting People Based on Instagram
During the last couple of years, Instagram has surely become a very popular photo sharing application. The user base of Instagram has grown up with 100% rate and touched 700M monthly actives. After hitting 600M number (from the launch back in 2010 to DEC 2016), it just took four months to get 100M more Instagrammers. According to Peg Fitzpatrick, Instagram is far better marketing platform from sharing your single salient snap of the day to a foremost visual storytelling platform. It’s exciting yet challenging! Some famous brands such as Califia Farms, Lorna Jane and Tentsile have tested this and proved it is going to be a successful project.
Ever since we began to use smartphones, there have been more and more apps by big companies that serve as a marketing tool. Even though this was reserved for large companies only, today it is much easier to get an app just for your company. There are digital agencies who can provide you with an app your customers can use in order to browse your products or services easier. If you are looking for a mobile application, there are professionals who can help you develop an app that will suit your business perfectly. Smartphones are surely going to be one of the biggest advertising channels in the future.
No matter which line of business you deal in, it is very important to stay on top of the trends. By doing this, you will be assured that more consumers are going to be aware of your brand and that your business will operate more successfully.
Author Bio :
Shyam Bhardwaj is the VP of marketing at Calgary SEO agency. He runs day-to-day operations of content and growth marketing for SMBs. He frequently writes about start-ups marketing, social media and SEO. Follow him on Twitter: @shyam_bhardwaj