10 E-Commerce Optimization Tips That Will Enhance Your Conversion Rates Tenfold
One of the hardest parts of an online store is getting people actually on your website pages in the first place, but once they’re there, you’ve then got to convert them into paying customers. You may be investing all your time into driving up this traffic but are you spending enough time on your conversion rates, turning leads into sales? If you’re struggling for ways to enhance these figures, follow these ten quick tips that will allow your store statistics to improve instantly.
Have a Clear Product Catalogue
Let’s imagine you’re a first-time visitor to your own store. When you click onto your store, is it easy to see exactly what you sell or is it all a bit jumbled? If your store has come up on the results page for one product, but a customer immediately sees something else, the chances are that they’ll click out.
Even if you sell multiple products under different categories, make sure that those categories are clear to all your customers.
Build Trust in Your Products
Even nowadays, many people are still dubious about buying products, especially from a store that isn’t a big high street brands. One of the biggest causes of this problem is trust. When creating and updating your online store, you need to build trust in your website and with your products.
For example, you should have verified website security, ensuring that your customer’s details (both personal and financial) will be safe when using the website. Likewise, you’ll want a comprehensive cancellation and return policies that are clear and understandable.
Create an About Page
You may be surprised to hear that one of the most visited pages on an e-commerce store is the about page. If a customer has never been to your website before, the chances are that they’ll want to hear a little bit about your company before parting with their hard-earned cash.
Leonard C. Jones, an e-commerce expert from Elite Assignment Help, states;
“When writing an about us page for your e-commerce store, it’s essential that you create a story that describes who you are as a business, why you’re operational and how you got to where you are today. Stories such as this are the best way to connect with readers to build trust in your brand.”
Customer reviews are your lifeline to success. If you don’t already have the ability to show reviews of our products on your online store, there has never been a better time. Not only will this help you improve your product line, but it will also help leads see that customers are buying and using your products, once again building trust.
Use Online Tools to Improve Content
Unlike in a physical store, the text and content of your e-commerce store will be the only form of communication you have with your leads, so it’s essential that you get it right. To help you perfect your content, here is a list of tools that can help.
Your customers aren’t on your website to read tons of content; they’re there to shop. Whatever page or description you’re writing, use this tool to ensure it’s short, sweet and sticks to the point.
One of the fastest growing e-commerce packages, UNBXD is a customisable package that will help to tailor your customer experience to suit your customers, increasing your conversion rate.
The grammar within your store is vital to the quality and the level of readability your content has. Use this website for a list of up to date guidelines and advice on perfecting your grammar.
You’ll need to ensure that your existing website content is perfect for converting customers. Use the experts at Boom Essays to proofread and edit your content to perfect. These services are rapidly becoming one of the most popular services according to Huffington Post in the e-commerce industry.
A leading writing agency that’s home to a range of expert writers who can website copy and product descriptions to your request.
A personalised e-commerce package by implement leading search features as well as elite merchandising solutions.
Creating your own content for your store? Use SOW to make sure your content is written to the highest quality and follows the essential writing guidelines for good readability.
Testing your website is one of the best ways to ensure the best customer experience. Use Optimizely to test everything using leading algorithms, drastically improving your conversion rates.
If you’re looking for engaging content to boost your conversion rate, the expert writers at Essay Roo are always on hand to help.
One of the most increasingly popular marketing cloud systems, BounceX is a great way to automate certain aspects of your store such as emails and adverts and also includes services such as expert retargeting.
When adding quotes from your customer reviews, use this tool to ensure it looks professional and fits your website’s style.
Run Sales & Discounts
Nothing entices a buyer more than a good old sale. This is an ideal strategy for attracting both new and previous customers, and it doesn’t even have to cost you a large amount of budget. You could even use it to improve your marketing campaign. For example, you could offer 10% off an order if they join the mailing list.
Using algorithms such as website cookies, you can proactively retarget and recommend products that your customers would like to buy. For example, if they were looking at baby toys, simply suggest more baby toys under a heading such as ‘This product looks perfect for you’. This is known as cross-selling.
Abandoned Shopping Carts
It’s estimated that over $400 trillion is currently sitting abandoned in shopping baskets across the internet. If your customers are shopping and leaving their baskets, you need to ensure you have an email process set-up to bring those customers back.
By encouraging your customers to share their sales with their friends, family and followers on social media, not only are you increasing the chance that you’ll attract more customer and more sales, but you’ll also, once again, building trust in your website with other people putting their credibility on the line.
Once the payment has been confirmed, make it easy for your customers to share their experiences.
Use Social Media
While on the subject of sharing, it’s important for an e-commerce store to invest a lot of their marketing budget in social media advertising. Retargeting visitors to your website who have been on your website before is a great way to draw them back, showing them new products that they’ll like, tempting them to come back and spend more.
Mary Walton is a tutor at educational portal PaperFellows. Also, she is a lead blogger at SimpleGrad, read JustDoMyHomework.com Review there. She enjoys writing for students because college life always fascinated her. Mary also is a proofreader at Coursework writing service.